{"version":"1.0","provider_name":"Promarca","provider_url":"https:\/\/www.promarca.ch\/fr\/","author_name":"Daria Gfeller","author_url":"https:\/\/www.promarca.ch\/fr\/author\/promarca-admin\/","title":"Prof. Dr Arnd Zschiesche - Promarca","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"97TVPCySk7\"><a href=\"https:\/\/www.promarca.ch\/fr\/referent\/arnd-zschiesche\/\">Prof. Dr Arnd Zschiesche<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.promarca.ch\/fr\/referent\/arnd-zschiesche\/embed\/#?secret=97TVPCySk7\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Prof. Dr Arnd Zschiesche\u00a0\u00bb &#8212; Promarca\" data-secret=\"97TVPCySk7\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.promarca.ch\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2026\/08\/AZ-Kopf-Promarca-2025.jpeg","thumbnail_width":2048,"thumbnail_height":1382,"description":"Dr. Arnd Zschiesche est professeur de marketing \u00e0 la Haute \u00e9cole sp\u00e9cialis\u00e9e de la c\u00f4te ouest de l\u2019Allemagne et directeur scientifique de l\u2019Institut de recherche et de conseil en marketing r\u00e9gional. Il est charg\u00e9 de cours en gestion de marque \u00e0 la Haute \u00e9cole d\u2019\u00e9conomie de Lucerne depuis 2011. En 2024, il est devenu membre [&hellip;]"}