{"id":11482,"date":"2021-11-22T13:06:24","date_gmt":"2021-11-22T13:06:24","guid":{"rendered":"https:\/\/www.promarca.ch\/?post_type=event&#038;p=11482"},"modified":"2022-08-19T11:54:03","modified_gmt":"2022-08-19T11:54:03","slug":"forum-promarca2022","status":"publish","type":"event","link":"https:\/\/www.promarca.ch\/fr\/event\/forum-promarca2022\/","title":{"rendered":"Forum Promarca 2021"},"content":{"rendered":"<p>Apr\u00e8s une pause de deux ans, quelque 160 participants se sont retrouv\u00e9s au Forum Promarca des 4 et 5 novembre \u00e0 Interlaken pour s&rsquo;inspirer du th\u00e8me \u00ab\u00a0Durabilit\u00e9 : nouvelle \u00e9vidence ou crit\u00e8re de diff\u00e9renciation ? Les participants ont pu d\u00e9couvrir des strat\u00e9gies possibles pour agir efficacement et durablement tout en \u00e9vitant les pi\u00e8ges du \u00ab\u00a0green washing\u00a0\u00bb.<\/p>\n<p>Pour la quatri\u00e8me fois, Promarca a eu le plaisir de d\u00e9cerner ses Innovation Awards pendant le d\u00eener. La Star of the Year 2021 a \u00e9t\u00e9 d\u00e9cern\u00e9e \u00e0 Magnum Double Gold Caramel Billionaire de la maison Unilever. Les consommateurs suisses choisissent \u00e0 chaque fois leur produit pr\u00e9f\u00e9r\u00e9 parmi les douze nouveaux lancements qui g\u00e9n\u00e8rent le plus de chiffre d&rsquo;affaires.<\/p>\n<p>Un jury de cinq experts a d\u00e9cern\u00e9 le prix Promarca Explorer Year 2021 \u00e0 Nestl\u00e9 Suisse SA. Le produit \u00ab\u00a0Garden Gourmet VUNA\u00a0\u00bb a remport\u00e9 la course et a \u00e9t\u00e9 \u00e9lu innovation la plus novatrice parmi 18 candidatures.<\/p>\n","protected":false},"featured_media":11531,"template":"","event-status":[125],"event-categories":[124],"class_list":["post-11482","event","type-event","status-publish","has-post-thumbnail","hentry","event-status-archive-fr","event-categories-forum-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forum Promarca 2021 - Promarca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/event\/forum-promarca2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forum Promarca 2021 - Promarca\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s une pause de deux ans, quelque 160 participants se sont retrouv\u00e9s au Forum Promarca des 4 et 5 novembre \u00e0 Interlaken pour s&rsquo;inspirer du th\u00e8me \u00ab\u00a0Durabilit\u00e9 : nouvelle \u00e9vidence ou crit\u00e8re de diff\u00e9renciation ? 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