{"id":12631,"date":"2022-06-17T09:15:15","date_gmt":"2022-06-17T09:15:15","guid":{"rendered":"https:\/\/www.promarca.ch\/?post_type=event&#038;p=12631"},"modified":"2022-06-17T09:22:29","modified_gmt":"2022-06-17T09:22:29","slug":"journee-de-la-marque-2022-2","status":"publish","type":"event","link":"https:\/\/www.promarca.ch\/fr\/event\/journee-de-la-marque-2022-2\/","title":{"rendered":"Journ\u00e9e de la marque 2022"},"content":{"rendered":"<p>Le 9\u00a0juin\u00a02022, la Journ\u00e9e de la marque a eu lieu en pr\u00e9sentiel, apr\u00e8s deux ann\u00e9es d\u2019interruption. Et pour la premi\u00e8re fois, elle s\u2019est d\u00e9roul\u00e9e dans les locaux d\u2019une entreprise membre. Le matin, 150\u00a0personnes se sont donc retrouv\u00e9es \u00e0 la brasserie de Feldschl\u00f6sschen pour d\u00e9couvrir en direct, lors d\u2019une visite guid\u00e9e, les \u00e9tapes de fabrication de la bi\u00e8re. L\u2019apr\u00e8s-midi, Nestl\u00e9 s\u2019est vu d\u00e9cerner le prix \u00ab\u00a0Brand of the Year 2022\u00a0\u00bb pour sa marque \u00ab\u00a0Garden Gourmet\u00a0\u00bb, jug\u00e9e la plus dynamique parmi les marques en lice.<\/p>\n<p>Les analyses du philosophe \u00e9conomiste Anders Indset ont donn\u00e9 mati\u00e8re \u00e0 r\u00e9fl\u00e9chir.<\/p>\n<p>Lors de la table ronde qui a suivi, anim\u00e9e par Mario Grossniklaus, des repr\u00e9sentant\u00b7e\u00b7s des secteurs du commerce et de l\u2019industrie ont d\u00e9battu des d\u00e9fis et de l\u2019influence de la num\u00e9risation.<\/p>\n<p>Enfin, l\u2019\u00e9v\u00e9nement s\u2019est achev\u00e9 par une incursion dans l\u2019univers de la bi\u00e8re, avec bien s\u00fbr une d\u00e9gustation et d\u2019int\u00e9ressantes discussions.<\/p>\n","protected":false},"featured_media":11654,"template":"","event-status":[125],"event-categories":[126],"class_list":["post-12631","event","type-event","status-publish","has-post-thumbnail","hentry","event-status-archive-fr","event-categories-event-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Journ\u00e9e de la marque 2022 - Promarca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/event\/journee-de-la-marque-2022-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journ\u00e9e de la marque 2022 - Promarca\" \/>\n<meta property=\"og:description\" content=\"Le 9\u00a0juin\u00a02022, la Journ\u00e9e de la marque a eu lieu en pr\u00e9sentiel, apr\u00e8s deux ann\u00e9es d\u2019interruption. 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