{"id":15425,"date":"2024-04-02T14:50:08","date_gmt":"2024-04-02T14:50:08","guid":{"rendered":"https:\/\/www.promarca.ch\/?post_type=event&#038;p=15425"},"modified":"2025-05-27T08:36:20","modified_gmt":"2025-05-27T08:36:20","slug":"tag-der-marke","status":"publish","type":"event","link":"https:\/\/www.promarca.ch\/fr\/event\/tag-der-marke\/","title":{"rendered":"Journ\u00e9e de la marque 2024"},"content":{"rendered":"<p>La <strong>Journ\u00e9e de la marque<\/strong> a eu lieu le 13\u00a0juin 2024 chez <strong>Rivella\u00a0SA<\/strong> par beau temps. Inspir\u00e9e par son slogan \u00ab\u00a0Colore la vie.\u00a0\u00bb, Rivella\u00a0SA s\u2019est rendue accessible gr\u00e2ce \u00e0 une visite exclusive de la production et une int\u00e9ressante pr\u00e9sentation de l\u2019histoire de l\u2019entreprise par son codirecteur, Erland Br\u00fcgger.<\/p>\n<p>Cette ann\u00e9e encore, <strong>Mario Grossniklaus<\/strong> a magnifiquement anim\u00e9 l\u2019apr\u00e8s-midi. <strong>Philipp Zgraggen<\/strong>, pr\u00e9sident de la direction de Volg, a pr\u00e9sent\u00e9 des \u00e9l\u00e9ments int\u00e9ressants de la strat\u00e9gie d\u2019innovation du groupe Volg et <strong>Jo\u00ebl Luc Cachelin<\/strong>, futuriste et fondateur de la Wissensfabrik, a expliqu\u00e9 comment les contre-cultures marquent les innovations. Un autre point fort de cette journ\u00e9e a \u00e9t\u00e9 la dixi\u00e8me remise du prix <strong>Promarca\u00a0Brand of the Year<\/strong>\u00a0qui r\u00e9compense la marque la plus dynamique parmi les membres de l\u2019Union. L\u2019entreprise lucernoise intelligentfood est entr\u00e9e dans l\u2019histoire\u00a0: avec <strong>El Tony Mate<\/strong>, elle remporte cette distinction tant convoit\u00e9e pour la deuxi\u00e8me fois\u00a0!<\/p>\n<p>Vous trouverez des images de l\u2019\u00e9v\u00e9nement sous Impressions.<\/p>\n<p>Revivez la Journ\u00e9e de la marque ici:<\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-15425-1\" width=\"1920\" height=\"1080\" poster=\"https:\/\/www.promarca.ch\/wp-content\/uploads\/2024\/01\/SAE_6980-scaled.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.promarca.ch\/wp-content\/uploads\/2024\/01\/TdM_2024_final.mp4?_=1\" \/><a href=\"https:\/\/www.promarca.ch\/wp-content\/uploads\/2024\/01\/TdM_2024_final.mp4\">https:\/\/www.promarca.ch\/wp-content\/uploads\/2024\/01\/TdM_2024_final.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>Nous nous r\u00e9jouissons d\u2019ores et d\u00e9j\u00e0 de vous revoir lors de la Journ\u00e9e de la marque du 11\u00a0juin 2025 dans les locaux de Ricola \u00e0 Laufon\u00a0!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17577 size-large\" src=\"https:\/\/www.promarca.ch\/wp-content\/uploads\/2024\/01\/2023_Farm_Hofer_26_uncropped-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.promarca.ch\/wp-content\/uploads\/2024\/01\/2023_Farm_Hofer_26_uncropped-1024x683.jpg 1024w, https:\/\/www.promarca.ch\/wp-content\/uploads\/2024\/01\/2023_Farm_Hofer_26_uncropped-300x200.jpg 300w, https:\/\/www.promarca.ch\/wp-content\/uploads\/2024\/01\/2023_Farm_Hofer_26_uncropped-768x512.jpg 768w, https:\/\/www.promarca.ch\/wp-content\/uploads\/2024\/01\/2023_Farm_Hofer_26_uncropped-1536x1025.jpg 1536w, https:\/\/www.promarca.ch\/wp-content\/uploads\/2024\/01\/2023_Farm_Hofer_26_uncropped-2048x1366.jpg 2048w, https:\/\/www.promarca.ch\/wp-content\/uploads\/2024\/01\/2023_Farm_Hofer_26_uncropped-272x182.jpg 272w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":16409,"template":"","event-status":[125],"event-categories":[126],"class_list":["post-15425","event","type-event","status-publish","has-post-thumbnail","hentry","event-status-archive-fr","event-categories-event-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Journ\u00e9e de la marque 2024 - Promarca<\/title>\n<meta name=\"description\" content=\"Am 9. Juni 2022 fand der Tag der Marke nach zweij\u00e4hriger Pause wieder physisch statt \u2013 erstmals bei einem Mitgliedsunternehmen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/event\/tag-der-marke\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journ\u00e9e de la marque 2024 - Promarca\" \/>\n<meta property=\"og:description\" content=\"Am 9. Juni 2022 fand der Tag der Marke nach zweij\u00e4hriger Pause wieder physisch statt \u2013 erstmals bei einem Mitgliedsunternehmen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promarca.ch\/fr\/event\/tag-der-marke\/\" \/>\n<meta property=\"og:site_name\" content=\"Promarca\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T08:36:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promarca.ch\/wp-content\/uploads\/2024\/04\/SAE_6917-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/event\\\/tag-der-marke\\\/\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/event\\\/tag-der-marke\\\/\",\"name\":\"Journ\u00e9e de la marque 2024 - Promarca\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/event\\\/tag-der-marke\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/event\\\/tag-der-marke\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/SAE_6917-scaled.jpg\",\"datePublished\":\"2024-04-02T14:50:08+00:00\",\"dateModified\":\"2025-05-27T08:36:20+00:00\",\"description\":\"Am 9. Juni 2022 fand der Tag der Marke nach zweij\u00e4hriger Pause wieder physisch statt \u2013 erstmals bei einem Mitgliedsunternehmen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/event\\\/tag-der-marke\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/event\\\/tag-der-marke\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/event\\\/tag-der-marke\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/SAE_6917-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/SAE_6917-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/event\\\/tag-der-marke\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/event\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Journ\u00e9e de la marque 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/\",\"name\":\"Promarca\",\"description\":\"Schweizerischer Markenartikelverband\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Journ\u00e9e de la marque 2024 - Promarca","description":"Am 9. Juni 2022 fand der Tag der Marke nach zweij\u00e4hriger Pause wieder physisch statt \u2013 erstmals bei einem Mitgliedsunternehmen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.promarca.ch\/fr\/event\/tag-der-marke\/","og_locale":"fr_FR","og_type":"article","og_title":"Journ\u00e9e de la marque 2024 - Promarca","og_description":"Am 9. Juni 2022 fand der Tag der Marke nach zweij\u00e4hriger Pause wieder physisch statt \u2013 erstmals bei einem Mitgliedsunternehmen.","og_url":"https:\/\/www.promarca.ch\/fr\/event\/tag-der-marke\/","og_site_name":"Promarca","article_modified_time":"2025-05-27T08:36:20+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2024\/04\/SAE_6917-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.promarca.ch\/fr\/event\/tag-der-marke\/","url":"https:\/\/www.promarca.ch\/fr\/event\/tag-der-marke\/","name":"Journ\u00e9e de la marque 2024 - Promarca","isPartOf":{"@id":"https:\/\/www.promarca.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.promarca.ch\/fr\/event\/tag-der-marke\/#primaryimage"},"image":{"@id":"https:\/\/www.promarca.ch\/fr\/event\/tag-der-marke\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2024\/04\/SAE_6917-scaled.jpg","datePublished":"2024-04-02T14:50:08+00:00","dateModified":"2025-05-27T08:36:20+00:00","description":"Am 9. Juni 2022 fand der Tag der Marke nach zweij\u00e4hriger Pause wieder physisch statt \u2013 erstmals bei einem Mitgliedsunternehmen.","breadcrumb":{"@id":"https:\/\/www.promarca.ch\/fr\/event\/tag-der-marke\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.promarca.ch\/fr\/event\/tag-der-marke\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.promarca.ch\/fr\/event\/tag-der-marke\/#primaryimage","url":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2024\/04\/SAE_6917-scaled.jpg","contentUrl":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2024\/04\/SAE_6917-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.promarca.ch\/fr\/event\/tag-der-marke\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.promarca.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/www.promarca.ch\/fr\/event\/"},{"@type":"ListItem","position":3,"name":"Journ\u00e9e de la marque 2024"}]},{"@type":"WebSite","@id":"https:\/\/www.promarca.ch\/fr\/#website","url":"https:\/\/www.promarca.ch\/fr\/","name":"Promarca","description":"Schweizerischer Markenartikelverband","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.promarca.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/event\/15425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/types\/event"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/media\/16409"}],"wp:attachment":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/media?parent=15425"}],"wp:term":[{"taxonomy":"event-status","embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/event-status?post=15425"},{"taxonomy":"event-categories","embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/event-categories?post=15425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}