{"id":16182,"date":"2024-04-02T10:41:30","date_gmt":"2024-04-02T10:41:30","guid":{"rendered":"https:\/\/www.promarca.ch\/?post_type=event&#038;p=16182"},"modified":"2024-08-28T16:38:04","modified_gmt":"2024-08-28T16:38:04","slug":"journee-de-la-marque-2023","status":"publish","type":"event","link":"https:\/\/www.promarca.ch\/fr\/event\/journee-de-la-marque-2023\/","title":{"rendered":"Journ\u00e9e de la marque 2023"},"content":{"rendered":"<p><strong>L&rsquo;agilit\u00e9<\/strong> \u00e9tait au centre de la Journ\u00e9e de la marque du 15 juin 2023. L&rsquo;apr\u00e8s-midi, Mario Grossniklaus, journaliste et animateur de t\u00e9l\u00e9vision, a fait le tour de cette th\u00e9matique int\u00e9ressante avec des invit\u00e9s passionnants. <strong>Andrea Kramer,<\/strong> responsable de la direction Marketing\/Achats chez Coop, a montr\u00e9 comment le commerce de d\u00e9tail a relev\u00e9 les d\u00e9fis pass\u00e9s et comment il se pr\u00e9pare pour \u00e0 l&rsquo;avenir avec agilit\u00e9. Le conseiller aux \u00c9tats lucernois <strong>Damian M\u00fcller<\/strong> a r\u00e9pondu \u00e0 la question de savoir si l&rsquo;agilit\u00e9 est vraiment requise en politique. <strong>Christian Bredlow,<\/strong> fondateur de Digital Mindset, a cl\u00f4tur\u00e9 la journ\u00e9e en expliquant que nous pourrions devenir tous encore plus agiles.<\/p>\n<p>Un autre moment fort de la Journ\u00e9e de la marque a \u00e9t\u00e9 la remise du prix Promarca Brand of the Year. La marque la plus dynamique parmi les membres est <a href=\"https:\/\/www.promarca.ch\/wp-content\/uploads\/2023\/06\/Interview-intelligentfood_2023_FR.pdf\"><u><strong>El Tony Mate<\/strong><\/u><\/a>, qui a remport\u00e9 le Promarca Brand of the Year. Cette ann\u00e9e encore, Havas Switzerland a d\u00e9termin\u00e9 le gagnant au moyen d&rsquo;une \u00e9tude repr\u00e9sentative de la population. L&rsquo;enqu\u00eate a \u00e9t\u00e9 men\u00e9e aupr\u00e8s de 4&rsquo;539 personnes en Suisse romande et al\u00e9manique et a port\u00e9 sur un total de 408 marques, y compris celles des membres de Promarca.<\/p>\n<p>Vous trouverez des photos de l&rsquo;\u00e9v\u00e9nement sous Impressions.<\/p>\n<p>Nous restons agiles et nous r\u00e9jouissons d&rsquo;ores et d\u00e9j\u00e0 de vous revoir lors de la Journ\u00e9e de la marque du 13 juin 2024 chez Rivella \u00e0 Rothrist !<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":16409,"template":"","event-status":[125],"event-categories":[126],"class_list":["post-16182","event","type-event","status-publish","has-post-thumbnail","hentry","event-status-archive-fr","event-categories-event-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Journ\u00e9e de la marque 2023 - Promarca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/event\/journee-de-la-marque-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journ\u00e9e de la marque 2023 - Promarca\" \/>\n<meta property=\"og:description\" content=\"L&rsquo;agilit\u00e9 \u00e9tait au centre de la Journ\u00e9e de la marque du 15 juin 2023. 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