{"id":16541,"date":"2024-08-06T13:26:16","date_gmt":"2024-08-06T13:26:16","guid":{"rendered":"https:\/\/www.promarca.ch\/?post_type=event&#038;p=16541"},"modified":"2025-09-09T10:00:56","modified_gmt":"2025-09-09T10:00:56","slug":"forum-promarca","status":"publish","type":"event","link":"https:\/\/www.promarca.ch\/fr\/event\/forum-promarca\/","title":{"rendered":"Forum Promarca 2024"},"content":{"rendered":"<p><strong>L\u2019innovation des marques \u00e0 l\u2019\u00e8re de l\u2019IA<\/strong><\/p>\n<p>Les d\u00e9cideuses et d\u00e9cideurs ainsi que les leaders d\u2019opinion de l\u2019industrie de l\u2019article de marque se sont r\u00e9unis les 14 et 15\u00a0novembre 2024 \u00e0 Interlaken \u00e0 l\u2019occasion de l\u2019incontournable rendez-vous annuel\u00a0: le forum Promarca. Plac\u00e9 sous le th\u00e8me \u00ab\u00a0Fa\u00e7onner l\u2019avenir\u00a0: l\u2019innovation des marques \u00e0 l\u2019\u00e8re de l\u2019IA\u00a0\u00bb, l\u2019\u00e9v\u00e8nement a \u00e9t\u00e9 la plate-forme id\u00e9ale pour parler des nouvelles \u00e9volutions et tendances dans le monde des marques. Les participantes et participants ont pu trouver l\u2019inspiration, nouer de pr\u00e9cieux contacts, recueillir des id\u00e9es cr\u00e9atives pour leur propre entreprise et assister \u00e0 la premi\u00e8re d\u2019une chanson cr\u00e9\u00e9e par l\u2019intelligence artificielle (IA) pour le forum. Les personnes pr\u00e9sentes ont \u00e9t\u00e9 encourag\u00e9es \u00e0 utiliser les opportunit\u00e9s de l\u2019IA pour l\u2019avenir de leurs marques, tout en gardant \u00e0 l\u2019esprit que d\u2019importants d\u00e9fis les attendent.<\/p>\n<p>Outre des expos\u00e9s, le forum a donn\u00e9 lieu \u00e0 de multiples interactions et \u00e9changes. Le jeudi, les participantes et participants ont pu nouer rapidement de pr\u00e9cieux contacts dans le cadre du speedmeeting, tandis que le vendredi a \u00e9t\u00e9 l\u2019occasion d\u2019approfondir certains sujets lors des s\u00e9ances en petits groupes.<\/p>\n<p>La remise des Innovation Awards a \u00e9t\u00e9 un temps fort du forum. Cette ann\u00e9e, le prix <u><a href=\"https:\/\/www.promarca.ch\/fr\/awards\/star-of-the-year-4\/\">Promarca Star of the Year<\/a><\/u> a \u00e9t\u00e9 remis \u00e0 Wander pour son <u><a href=\"https:\/\/www.promarca.ch\/fr\/ovo-break-la-star-qui-croustille-vraiment\/\">Ovo Break<\/a><\/u>, tandis que Nestl\u00e9 a re\u00e7u le prix <u><a href=\"https:\/\/www.promarca.ch\/fr\/awards\/explorer-of-the-year-3\/\">Promarca Explorer of the Year<\/a><\/u> pour son <u><a href=\"https:\/\/www.promarca.ch\/fr\/garden-gourmet-marine-style-crispy-filet-a-recu-le-prix-promarca-explorer-of-the-year-2024\/\">Garden Gourmet Marine Style Crispy Filet.<\/a><\/u><\/p>\n<p>R\u00e9servez d\u2019ores et d\u00e9j\u00e0 la date\u00a0: le prochain forum aura lieu les 13 et 14\u00a0novembre 2025.<\/p>\n","protected":false},"featured_media":16545,"template":"","event-status":[125],"event-categories":[124],"class_list":["post-16541","event","type-event","status-publish","has-post-thumbnail","hentry","event-status-archive-fr","event-categories-forum-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forum Promarca 2024 - Promarca<\/title>\n<meta name=\"description\" content=\"Le Forum Promarca : Un nouvel esprit du temps apporte de nouvelles logiques de march\u00e9 et de nouveaux besoins des clients. 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