{"id":17568,"date":"2025-03-27T08:51:58","date_gmt":"2025-03-27T08:51:58","guid":{"rendered":"https:\/\/www.promarca.ch\/?post_type=event&p=17568"},"modified":"2026-03-19T09:38:48","modified_gmt":"2026-03-19T09:38:48","slug":"journee-de-la-marque-2025","status":"publish","type":"event","link":"https:\/\/www.promarca.ch\/fr\/event\/journee-de-la-marque-2025\/","title":{"rendered":"Journ\u00e9e de la marque 2025"},"content":{"rendered":"

Authenticit\u00e9 et engagement envers la marque dans une r\u00e9alit\u00e9 dynamique<\/strong><\/p>\n

La gestion de marque est un d\u00e9fi qui deviendra encore plus complexe \u00e0 l\u2019avenir. La fragmentation croissante des march\u00e9s, les innovations et changements technologiques, l\u2019arriv\u00e9e de nouveaux acteurs sur le march\u00e9, l\u2019utilisation plus consciente des ressources et bien d\u2019autres facteurs modifient le comportement des consommatrices et consommateurs, ainsi que les attentes de la client\u00e8le, tout en acc\u00e9l\u00e9rant le dynamisme de la gestion de marque.<\/p>\n

Dans cette r\u00e9alit\u00e9 dynamique, une gestion de la marque authentique et fid\u00e8le, qui se r\u00e9f\u00e8re aux valeurs et \u00e0 l\u2019identit\u00e9 de celle-ci et transmet l\u2019impact \u00e9motionnel de mani\u00e8re moderne et fiable \u00e0 tous les points de contact pertinents, est fondamentale pour prosp\u00e9rer sur le long terme. La confiance et la familiarit\u00e9 avec la marque sont des valeurs appr\u00e9ci\u00e9es qui donnent une orientation et garantissent la s\u00e9curit\u00e9 dans cette dynamique. Les marques sont nos points d\u2019ancrage\u00a0!<\/p>\n

Le 11 juin dernier, chez Ricola SA \u00e0 Laufen, la Journ\u00e9e de la Marque 2025 a plong\u00e9 les participants au c\u0153ur des grands d\u00e9fis actuels de la gestion de marque. Les participant\u00b7e\u00b7s ont pu profiter d\u2019une visite du centre aux herbes de Ricola et se laisser inspirer par les innovations du monde des marques.<\/p>\n

L\u2019un des temps forts de la journ\u00e9e fut la remise du Promarca Brand of the Year<\/strong>, r\u00e9compensant le produit pr\u00e9f\u00e9r\u00e9 des consommatrices et consommateurs.<\/p>\n

Et le verdict est sans appel : Zweifel <\/strong><\/a>est la marque Promarca de l\u2019ann\u00e9e 2025 ! Le podium est compl\u00e9t\u00e9 par Ricola<\/strong> \u00e0 la deuxi\u00e8me place, suivie de Kambly<\/strong> sur la troisi\u00e8me marche.<\/p>\n

F\u00e9licitations aux laur\u00e9ats !<\/p>\n

\"\"<\/p>\n

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