{"id":18085,"date":"2025-09-09T10:00:00","date_gmt":"2025-09-09T10:00:00","guid":{"rendered":"https:\/\/www.promarca.ch\/?post_type=event&p=18085"},"modified":"2026-06-30T09:32:46","modified_gmt":"2026-06-30T09:32:46","slug":"forum-promarca-2025","status":"publish","type":"event","link":"https:\/\/www.promarca.ch\/fr\/event\/forum-promarca-2025\/","title":{"rendered":"Forum Promarca 2025"},"content":{"rendered":"

Forum Promarca\u00a02025\u00a0: deux jours d\u2019inspiration, de puissance de la marque, de communaut\u00e9 Promarca et d\u2019intervenants d\u2019une qualit\u00e9 inoubliable.<\/strong><\/p>\n

Les 13 et 14\u00a0novembre\u00a02025, Interlaken a de nouveau fait office de haut lieu et de rendez-vous de l\u2019industrie de l\u2019article de marque. Le forum Promarca a r\u00e9uni d\u00e9cisionnaires et leaders d\u2019opinion. Les participantes et participants ont v\u00e9cu deux journ\u00e9es sous le signe de l\u2019inspiration, des \u00e9changes et des nouvelles perspectives autour du th\u00e8me annuel de Promarca\u00a0: authenticit\u00e9 et engagement envers la marque dans une r\u00e9alit\u00e9 dynamique.<\/p>\n

Des personnalit\u00e9s inspirantes \u00e9taient au rendez-vous, notamment Philipp Wyss (pr\u00e9sident de la Direction g\u00e9n\u00e9rale, chef de la Direction Retail Coop Suisse), Marc Schumacher (CEO du SILENT KNOWLEDGE INSTITUTE), Patrick Fischer (entra\u00eeneur en chef de l\u2019\u00e9quipe nationale suisse de hockey sur glace), Nicholas H\u00e4nny (CEO de NIKIN), le professeur Christoph Frei (expert en sciences politiques) et les trois professeurs de marketing Hannah Leimert, Marcus Sch\u00f6gel et Torsten Tomczak pour un enregistrement de podcast en direct de \u00ab\u00a0Dirty Deeds Done Well\u00a0\u00bb. Ces sp\u00e9cialistes ont montr\u00e9 comment la gestion de marque peut rester authentique, accessible, cr\u00e9dible et p\u00e9renne dans un monde en constante \u00e9volution.<\/p>\n

Des tables rondes passionnantes, des s\u00e9ances en petits groupes interactives et de nombreuses occasions de r\u00e9seautage ont \u00e9galement \u00e9t\u00e9 propos\u00e9es.<\/p>\n

Un autre temps fort du forum Promarca a \u00e9t\u00e9 la remise des Innovation Awards. Cette ann\u00e9e, le prix Promarca Star of the Year <\/strong><\/a> a \u00e9t\u00e9 remport\u00e9 par les Snacketti Paprika Claws de Zweifel Chips & Snacks\u00a0AG, et OMO Quick Wash d\u2019Unilever a re\u00e7u le prix Promarca Explorer of the Year<\/strong><\/a>.<\/p>\n

Nous nous r\u00e9jouissons d\u2019ores et d\u00e9j\u00e0 du prochain forum Promarca, qui aura lieu les 5 et 6\u00a0novembre\u00a02026. \u00c0 vos agendas\u00a0!<\/p>\n

https:\/\/www.promarca.ch\/wp-content\/uploads\/2025\/09\/Best-of-Promarca-Forum-25-Untertitel-DE.mp4<\/a><\/video><\/div>\n","protected":false},"featured_media":19052,"template":"","event-status":[125],"event-categories":[124],"class_list":["post-18085","event","type-event","status-publish","has-post-thumbnail","hentry","event-status-archive-fr","event-categories-forum-fr"],"yoast_head":"\nForum Promarca 2025 - Promarca<\/title>\n<meta name=\"description\" content=\"Le Forum Promarca : Un nouvel esprit du temps apporte de nouvelles logiques de march\u00e9 et de nouveaux besoins des clients. 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