{"id":19721,"date":"2026-03-19T09:38:10","date_gmt":"2026-03-19T09:38:10","guid":{"rendered":"https:\/\/www.promarca.ch\/?post_type=event&#038;p=19721"},"modified":"2026-06-29T11:43:58","modified_gmt":"2026-06-29T11:43:58","slug":"journee-de-la-marque-2026","status":"publish","type":"event","link":"https:\/\/www.promarca.ch\/fr\/event\/journee-de-la-marque-2026\/","title":{"rendered":"Journ\u00e9e de la marque 2026"},"content":{"rendered":"<p><strong>L&rsquo;exp\u00e9rience de marque : l&rsquo;authenticit\u00e9 de l&rsquo;analogique, l&rsquo;intensit\u00e9 du digital<\/strong><\/p>\n<p>Le r\u00e9el fait son grand retour. Les marques analogiques s&rsquo;imposent lorsqu&rsquo;elles font vivre leur authenticit\u00e9, la mettent en sc\u00e8ne de fa\u00e7on moderne et se propulsent gr\u00e2ce au digital et \u00e0 l&rsquo;IA. C&rsquo;est ainsi que naissent une visibilit\u00e9 renouvel\u00e9e, un engagement fort, une proximit\u00e9 in\u00e9dite, des performances d&rsquo;excellence et une communaut\u00e9 de fans passionn\u00e9s.<\/p>\n<p>Le 11 juin 2026, le monde des marques suisses s&rsquo;est r\u00e9uni \u00e0 Spreitenbach pour d\u00e9crypter les strat\u00e9gies de succ\u00e8s qui se cachent derri\u00e8re les marques fortes et leurs exp\u00e9riences.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/AyxfhmKinWU?si=IHOv0loxJCg-qf_P\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>(en allemand)<\/p>\n<p><strong>L&rsquo;h\u00f4te de l&rsquo;\u00e9v\u00e9nement : l\u00e0 o\u00f9 l&rsquo;exp\u00e9rience de marque devient tangible<\/strong><\/p>\n<p>Cette ann\u00e9e, nous \u00e9tions accueillis par la soci\u00e9t\u00e9 Zweifel Chips &amp; Snacks AG. En tant que Promarca Brand of the Year 2026, notre h\u00f4te incarne \u00e0 la perfection la mani\u00e8re dont une marque patrimoniale r\u00e9ussit \u00e0 se maintenir solidement au sommet et \u00e0 imposer de nouveaux standards, gr\u00e2ce \u00e0 une qualit\u00e9 sans compromis, des innovations constantes et une r\u00e9elle proximit\u00e9 avec sa communaut\u00e9.<\/p>\n<p>Lors d&rsquo;une visite exclusive de la production, les invit\u00e9s ont pu vivre la marque Zweifel au plus pr\u00e8s et observer comment les exp\u00e9riences de marque prennent vie, avec passion et un amour du moindre d\u00e9tail.<\/p>\n<p><strong>Inspiration &amp; Keynotes<\/strong><\/p>\n<p>Le Dr Thomas Deigendesch, directeur de Jung von Matt BRAND IDENTITY Suisse, a d\u00e9montr\u00e9 pourquoi les exp\u00e9riences de marque physiques deviennent pr\u00e9cis\u00e9ment aujourd&rsquo;hui le facteur cl\u00e9 de succ\u00e8s absolu. De son c\u00f4t\u00e9, Martin Walthert, CMO de Digitec Galaxus AG, a expliqu\u00e9 lors d&rsquo;un \u00e9change avec Barbara Castegnaro comment r\u00e9ussir le grand \u00e9cart parfait entre l&rsquo;exp\u00e9rience bien r\u00e9elle du colis Galaxus et l&rsquo;excellence digitale.<\/p>\n<p><strong>Points forts &amp; Networking<\/strong><\/p>\n<p><strong>\u00a0<\/strong>Le moment fort de la journ\u00e9e a \u00e9t\u00e9 la remise du prix Promarca Brand of the Year 2026, avec la marque Zweifel comme \u00e9clatante laur\u00e9ate, c\u00e9l\u00e9brant ainsi un tripl\u00e9 historique. Apr\u00e8s l&rsquo;assembl\u00e9e g\u00e9n\u00e9rale, les participants ont profit\u00e9 de l&rsquo;ap\u00e9ritif d&rsquo;ici et d&rsquo;ailleurs pour \u00e9changer : des conversations personnelles, des contacts pr\u00e9cieux et un regard partag\u00e9 vers l&rsquo;avenir de la gestion de marque. Une v\u00e9ritable communaut\u00e9 de marques.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-20341 size-large\" src=\"https:\/\/www.promarca.ch\/wp-content\/uploads\/2026\/03\/SAE_2412-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.promarca.ch\/wp-content\/uploads\/2026\/03\/SAE_2412-1024x683.jpg 1024w, https:\/\/www.promarca.ch\/wp-content\/uploads\/2026\/03\/SAE_2412-300x200.jpg 300w, https:\/\/www.promarca.ch\/wp-content\/uploads\/2026\/03\/SAE_2412-768x512.jpg 768w, https:\/\/www.promarca.ch\/wp-content\/uploads\/2026\/03\/SAE_2412-1536x1024.jpg 1536w, https:\/\/www.promarca.ch\/wp-content\/uploads\/2026\/03\/SAE_2412-2048x1365.jpg 2048w, https:\/\/www.promarca.ch\/wp-content\/uploads\/2026\/03\/SAE_2412-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Nous nous r\u00e9jouissons d\u2019ores et d\u00e9j\u00e0 de vous retrouver lors de la Journ\u00e9e de la Marque Promarca 2027, qui se tiendra le 10.06.2027 chez Kambly SA \u00e0 Trubschachen.<\/p>\n","protected":false},"featured_media":20382,"template":"","event-status":[3633],"event-categories":[126],"class_list":["post-19721","event","type-event","status-publish","has-post-thumbnail","hentry","event-status-active-gallery-fr","event-categories-event-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Journ\u00e9e de la marque 2026 - Promarca<\/title>\n<meta name=\"description\" content=\"Am 9. Juni 2022 fand der Tag der Marke nach zweij\u00e4hriger Pause wieder physisch statt \u2013 erstmals bei einem Mitgliedsunternehmen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/event\/journee-de-la-marque-2026\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journ\u00e9e de la marque 2026 - Promarca\" \/>\n<meta property=\"og:description\" content=\"Am 9. 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