{"id":20436,"date":"2026-06-30T09:19:22","date_gmt":"2026-06-30T09:19:22","guid":{"rendered":"https:\/\/www.promarca.ch\/?post_type=event&#038;p=20436"},"modified":"2026-10-16T08:57:18","modified_gmt":"2026-10-16T08:57:18","slug":"forum-promarca-2026","status":"publish","type":"event","link":"https:\/\/www.promarca.ch\/fr\/event\/forum-promarca-2026\/","title":{"rendered":"Forum Promarca 2026"},"content":{"rendered":"<p><strong>Dans un monde de plus en plus num\u00e9rique, la v\u00e9ritable exp\u00e9rience de la marque est de plus en plus pr\u00e9cieuse.<\/strong><\/p>\n<p>Comment les marques cr\u00e9ent-elles des exp\u00e9riences qui restent pertinentes dans un monde de plus en plus num\u00e9rique et domin\u00e9 par l\u2019IA\u00a0? <strong>La client\u00e8le est la cl\u00e9\u00a0:<\/strong> les exp\u00e9riences analogiques cr\u00e9ent de la proximit\u00e9 et de l\u2019authenticit\u00e9 et\u00a0\u2013 renforc\u00e9es par le num\u00e9rique et parfaitement int\u00e9gr\u00e9es au parcours client\u00a0\u2013 d\u00e9ploient ainsi pleinement leurs effets.<\/p>\n<p>Sous le th\u00e8me annuel de Promarca <strong>\u00ab\u00a0Exp\u00e9rience de la marque, authentiquement analogique, intens\u00e9ment num\u00e9rique\u00a0\u00bb<\/strong>, des expos\u00e9s de haut niveau donneront des id\u00e9es novatrices en mati\u00e8re de gestion de la marque et d\u2019exp\u00e9rience client et montreront ce qui caract\u00e9risera les marques \u00e0 succ\u00e8s \u00e0 l\u2019avenir.<\/p>\n<p>Les <strong>grands noms de la branche de l\u2019article de marque aborderont ces questions, et bien d\u2019autres encore, lors du forum Promarca, notre \u00e9v\u00e9nement phare \u00e0 Interlaken.<\/strong> Autre temps fort\u00a0: la remise des <strong>Promarca Innovation Awards.<\/strong><\/p>\n<p>R\u00e9jouissez-vous de passer deux journ\u00e9es pleines d\u2019inspiration, d\u2019\u00e9changes et de nouvelles perspectives les <strong>5 et 6 novembre 2026<\/strong> \u00e0 Interlaken\u00a0!<\/p>\n","protected":false},"featured_media":20949,"template":"","event-status":[123],"event-categories":[124],"class_list":["post-20436","event","type-event","status-publish","has-post-thumbnail","hentry","event-status-active-fr","event-categories-forum-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forum Promarca 2026 - Promarca<\/title>\n<meta name=\"description\" content=\"Le Forum Promarca : Un nouvel esprit du temps apporte de nouvelles logiques de march\u00e9 et de nouveaux besoins des clients. 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