{"id":4031,"date":"2022-11-11T07:35:21","date_gmt":"2022-11-11T07:35:21","guid":{"rendered":"https:\/\/www.promarca.ch\/event\/promarca-forum-2020\/"},"modified":"2023-03-14T08:10:19","modified_gmt":"2023-03-14T08:10:19","slug":"promarca-forum-2022","status":"publish","type":"event","link":"https:\/\/www.promarca.ch\/fr\/event\/promarca-forum-2022\/","title":{"rendered":"Forum Promarca 2022"},"content":{"rendered":"<p>Le forum Promarca s\u2019est tenu les 3 et 4 novembre 2022 \u00e0 l\u2019h\u00f4tel Victoria-Jungfrau d\u2019Interlaken. Pendant ces deux jours, pr\u00e8s de 170 participantes et participants ont \u00e9chang\u00e9 sur le th\u00e8me <strong>\u00ab num\u00e9risation : modeler notre propre avenir ? \u00bb<\/strong>. Lors de leurs conf\u00e9rences, des expertes et experts reconnus nous ont amen\u00e9s dans des mondes virtuels et nous ont montr\u00e9 que le futur ne sera pas une prolongation du pr\u00e9sent. Diff\u00e9rents th\u00e8mes ont pu \u00eatre approfondis lors de s\u00e9ances en petits groupes anim\u00e9es par les intervenantes et intervenants et introduites pour la premi\u00e8re fois sous cette forme. Le r\u00e9seautage s\u2019est d\u00e9roul\u00e9 de la m\u00eame mani\u00e8re lors du speed-meeting.<\/p>\n<p>Les Innovation Awards ont \u00e9t\u00e9 d\u00e9cern\u00e9s pour la cinqui\u00e8me fois. La distinction \u00ab Star of the Year 2022 \u00bb a \u00e9t\u00e9 d\u00e9cern\u00e9e au produit <strong>Magnum Almond Remix<\/strong> de la maison Unilever. C\u2019est la deuxi\u00e8me fois que Magnum se hisse \u00e0 la premi\u00e8re place parmi les douze produits ayant g\u00e9n\u00e9r\u00e9 le plus gros chiffre d\u2019affaires lors de leur lancement aupr\u00e8s des consommatrices et consommateurs suisses. Cette fois, c\u2019est le Magnum Almond Remix, nouvellement sur le march\u00e9, qui a \u00e9t\u00e9 r\u00e9compens\u00e9. Le prix \u00ab Explorer of the Year 2022 \u00bb a \u00e9t\u00e9 remis \u00e0 Rivella pour son <strong>ENERTEA by Rivella<\/strong>. Pour tous les crit\u00e8res (courage et risque, valeur \u00e9conomique et \u00e9cologique ainsi que pertinence pour le consommateur), le produit a obtenu les meilleures notes du jury. Ce dernier \u00e9tait unanime : cette innovation a m\u00e9rit\u00e9 de remporter le 1er prix comme concept le plus surprenant, original et innovant parmi les 17 candidatures.<\/p>\n<p>Voici quelques <a href=\"https:\/\/www.picdrop.com\/dariagfeller\/JM3KU7Mwr3\" target=\"_blank\" rel=\"noopener\"><strong>impressions<\/strong><\/a> de l&rsquo;\u00e9v\u00e9nement.<\/p>\n<p>Nous avons d\u00e9j\u00e0 h\u00e2te d\u2019\u00eatre \u00e0 l\u2019ann\u00e9e prochaine ! R\u00e9servez d\u2019ores et d\u00e9j\u00e0 la date : le forum aura lieu les <strong>2 et 3 novembre 2023<\/strong>.<\/p>\n","protected":false},"featured_media":12721,"template":"","event-status":[125],"event-categories":[124],"class_list":["post-4031","event","type-event","status-publish","has-post-thumbnail","hentry","event-status-archive-fr","event-categories-forum-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forum Promarca 2022 - Promarca<\/title>\n<meta name=\"description\" content=\"Le Forum Promarca : Un nouvel esprit du temps apporte de nouvelles logiques de march\u00e9 et de nouveaux besoins des clients. 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