{"id":11109,"date":"2021-06-16T12:53:10","date_gmt":"2021-06-16T12:53:10","guid":{"rendered":"https:\/\/www.promarca.ch\/les-faits-et-chiffres-retrospective-2020\/"},"modified":"2021-06-16T12:53:42","modified_gmt":"2021-06-16T12:53:42","slug":"les-faits-et-chiffres-retrospective-2020","status":"publish","type":"post","link":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2020\/","title":{"rendered":"Les faits et chiffres : R\u00e9trospective 2020"},"content":{"rendered":"<p><strong>L\u2019innovation<\/strong><\/p>\n<p>Les fabricants d\u2019articles de marque \u00e9tablissent des standards en mati\u00e8re d\u2019innovation et de comp\u00e9tence produit, qui servent de r\u00e9f\u00e9rence \u00e0 la concurrence. En 2020, les membres de Promarca ont lanc\u00e9 6\u00a0432\u00a0nouveaux produits de marque en Suisse et ils exploitent au total 1\u00a0845\u00a0marques actives. La m\u00eame ann\u00e9e, ils ont enregistr\u00e9 71\u00a0nouvelles marques et d\u00e9pos\u00e9 57\u00a0nouveaux brevets.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Emplois<\/strong><\/p>\n<p>Les entreprises d\u2019articles de marque cr\u00e9ent et pr\u00e9servent des emplois, investissant dans des sites de production, la communication, la promotion des ventes et d\u2019autres services. En tenant compte des entit\u00e9s internationales dot\u00e9es d\u2019un si\u00e8ge en Suisse, l\u2019industrie de l\u2019article de marque g\u00e9n\u00e8re un peu plus de 30\u00a0000\u00a0emplois. Elle constitue ainsi un important moteur de la concurrence et un pilier de l\u2019\u00e9conomie.<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><strong>Investissements<\/strong><\/p>\n<p>Les fabricants d\u2019articles de marque cr\u00e9ent non seulement des emplois et exploitent des sites, mais s\u2019engagent \u00e9galement dans la recherche et le d\u00e9veloppement et ils investissent daans le marketing et la vente et encouragent la formation initiale et continue de leurs collaborateurs. En 2020, les membres de Promarca ont investi plus de CHF\u00a0670\u00a0millions dans la place \u00e9conomique suisse.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Tradition<\/strong><\/p>\n<p>Innovation, qualit\u00e9 sup\u00e9rieure, fiabilit\u00e9, vecteur d\u2019\u00e9motions\u00a0: avant de devenir une marque, un produit doit convaincre les consommatrices et les consommateurs. Cette r\u00e9ussite requiert des dizaines d\u2019ann\u00e9es de performance exceptionnelle des fabricants qui, en Suisse, se targuent souvent d\u2019une histoire riche et longue.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Engagement<\/strong><\/p>\n<p>Les entreprises de marque soutiennent des organisations d\u2019aide suisses et internationales. Elles font des dons \u00e0 la Croix-Rouge suisse, \u00e0 la Ligue contre le cancer ou encore \u00e0 Pro Juventute, offrent des produits \u00e0 Table couvre-toi ou \u00e0 Table Suisse et permettent \u00e0 des \u00e9v\u00e9nements sportifs et culturels de voir le jour \u00e0 travers le pays gr\u00e2ce \u00e0 leurs contributions de sponsoring. Les membres de Promarca s&rsquo;impliquent \u00e9galement dans des projets relatifs aux d\u00e9chets alimentaires ou en \u00ab\u00a0Clean-up-Day\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019innovation Les fabricants d\u2019articles de marque \u00e9tablissent des standards en mati\u00e8re d\u2019innovation et de comp\u00e9tence produit, qui servent de r\u00e9f\u00e9rence \u00e0 la concurrence. En 2020, les membres de Promarca ont lanc\u00e9 6\u00a0432\u00a0nouveaux produits de marque en Suisse et ils exploitent au total 1\u00a0845\u00a0marques actives. La m\u00eame ann\u00e9e, ils ont enregistr\u00e9 71\u00a0nouvelles marques et d\u00e9pos\u00e9 57\u00a0nouveaux [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11105,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[467],"tags":[],"class_list":["post-11109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les faits et chiffres : R\u00e9trospective 2020 - Promarca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2020\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les faits et chiffres : R\u00e9trospective 2020 - Promarca\" \/>\n<meta property=\"og:description\" content=\"L\u2019innovation Les fabricants d\u2019articles de marque \u00e9tablissent des standards en mati\u00e8re d\u2019innovation et de comp\u00e9tence produit, qui servent de r\u00e9f\u00e9rence \u00e0 la concurrence. En 2020, les membres de Promarca ont lanc\u00e9 6\u00a0432\u00a0nouveaux produits de marque en Suisse et ils exploitent au total 1\u00a0845\u00a0marques actives. La m\u00eame ann\u00e9e, ils ont enregistr\u00e9 71\u00a0nouvelles marques et d\u00e9pos\u00e9 57\u00a0nouveaux [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Promarca\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-16T12:53:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-16T12:53:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promarca.ch\/wp-content\/uploads\/2021\/06\/Rueckblick.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2016\" \/>\n\t<meta property=\"og:image:height\" content=\"1512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2020\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2020\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#\\\/schema\\\/person\\\/4141b4c0791e82462f4401d5f6f5489d\"},\"headline\":\"Les faits et chiffres : R\u00e9trospective 2020\",\"datePublished\":\"2021-06-16T12:53:10+00:00\",\"dateModified\":\"2021-06-16T12:53:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2020\\\/\"},\"wordCount\":336,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Rueckblick.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2020\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2020\\\/\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2020\\\/\",\"name\":\"Les faits et chiffres : R\u00e9trospective 2020 - Promarca\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2020\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Rueckblick.jpg\",\"datePublished\":\"2021-06-16T12:53:10+00:00\",\"dateModified\":\"2021-06-16T12:53:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#\\\/schema\\\/person\\\/4141b4c0791e82462f4401d5f6f5489d\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2020\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2020\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2020\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Rueckblick.jpg\",\"contentUrl\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Rueckblick.jpg\",\"width\":2016,\"height\":1512},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2020\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les faits et chiffres : R\u00e9trospective 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/\",\"name\":\"Promarca\",\"description\":\"Schweizerischer Markenartikelverband\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#\\\/schema\\\/person\\\/4141b4c0791e82462f4401d5f6f5489d\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e8e0e4d204aa12e106eab25109f7520bfbfffdb021980b9393b02c0d38abe27a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e8e0e4d204aa12e106eab25109f7520bfbfffdb021980b9393b02c0d38abe27a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e8e0e4d204aa12e106eab25109f7520bfbfffdb021980b9393b02c0d38abe27a?s=96&d=mm&r=g\",\"caption\":\"Nathalie\"},\"sameAs\":[\"http:\\\/\\\/www.promarca.ch\"],\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/author\\\/redakteur\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les faits et chiffres : R\u00e9trospective 2020 - Promarca","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2020\/","og_locale":"fr_FR","og_type":"article","og_title":"Les faits et chiffres : R\u00e9trospective 2020 - Promarca","og_description":"L\u2019innovation Les fabricants d\u2019articles de marque \u00e9tablissent des standards en mati\u00e8re d\u2019innovation et de comp\u00e9tence produit, qui servent de r\u00e9f\u00e9rence \u00e0 la concurrence. En 2020, les membres de Promarca ont lanc\u00e9 6\u00a0432\u00a0nouveaux produits de marque en Suisse et ils exploitent au total 1\u00a0845\u00a0marques actives. La m\u00eame ann\u00e9e, ils ont enregistr\u00e9 71\u00a0nouvelles marques et d\u00e9pos\u00e9 57\u00a0nouveaux [&hellip;]","og_url":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2020\/","og_site_name":"Promarca","article_published_time":"2021-06-16T12:53:10+00:00","article_modified_time":"2021-06-16T12:53:42+00:00","og_image":[{"width":2016,"height":1512,"url":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2021\/06\/Rueckblick.jpg","type":"image\/jpeg"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Nathalie","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2020\/#article","isPartOf":{"@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2020\/"},"author":{"name":"Nathalie","@id":"https:\/\/www.promarca.ch\/fr\/#\/schema\/person\/4141b4c0791e82462f4401d5f6f5489d"},"headline":"Les faits et chiffres : R\u00e9trospective 2020","datePublished":"2021-06-16T12:53:10+00:00","dateModified":"2021-06-16T12:53:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2020\/"},"wordCount":336,"commentCount":0,"image":{"@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2021\/06\/Rueckblick.jpg","articleSection":["Blog"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2020\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2020\/","url":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2020\/","name":"Les faits et chiffres : R\u00e9trospective 2020 - Promarca","isPartOf":{"@id":"https:\/\/www.promarca.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2020\/#primaryimage"},"image":{"@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2021\/06\/Rueckblick.jpg","datePublished":"2021-06-16T12:53:10+00:00","dateModified":"2021-06-16T12:53:42+00:00","author":{"@id":"https:\/\/www.promarca.ch\/fr\/#\/schema\/person\/4141b4c0791e82462f4401d5f6f5489d"},"breadcrumb":{"@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2020\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2020\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2020\/#primaryimage","url":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2021\/06\/Rueckblick.jpg","contentUrl":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2021\/06\/Rueckblick.jpg","width":2016,"height":1512},{"@type":"BreadcrumbList","@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.promarca.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"Les faits et chiffres : R\u00e9trospective 2020"}]},{"@type":"WebSite","@id":"https:\/\/www.promarca.ch\/fr\/#website","url":"https:\/\/www.promarca.ch\/fr\/","name":"Promarca","description":"Schweizerischer Markenartikelverband","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.promarca.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.promarca.ch\/fr\/#\/schema\/person\/4141b4c0791e82462f4401d5f6f5489d","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/e8e0e4d204aa12e106eab25109f7520bfbfffdb021980b9393b02c0d38abe27a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e8e0e4d204aa12e106eab25109f7520bfbfffdb021980b9393b02c0d38abe27a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8e0e4d204aa12e106eab25109f7520bfbfffdb021980b9393b02c0d38abe27a?s=96&d=mm&r=g","caption":"Nathalie"},"sameAs":["http:\/\/www.promarca.ch"],"url":"https:\/\/www.promarca.ch\/fr\/author\/redakteur\/"}]}},"_links":{"self":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/posts\/11109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/comments?post=11109"}],"version-history":[{"count":0,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/posts\/11109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/media\/11105"}],"wp:attachment":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/media?parent=11109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/categories?post=11109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/tags?post=11109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}