{"id":11311,"date":"2021-09-17T09:44:19","date_gmt":"2021-09-17T09:44:19","guid":{"rendered":"https:\/\/www.promarca.ch\/11-fragen-an-veronika-elsener\/"},"modified":"2021-09-17T09:44:19","modified_gmt":"2021-09-17T09:44:19","slug":"11-fragen-an-veronika-elsener","status":"publish","type":"post","link":"https:\/\/www.promarca.ch\/fr\/11-fragen-an-veronika-elsener\/","title":{"rendered":"11 Fragen an Veronika Elsener"},"content":{"rendered":"<p>Thomas Breitlinger im Gespr\u00e4ch Veronika Elsener, Chief Marketing Officer von Victorinox. Sie arbeitet seit 25 Jahren in unterschiedlichen Positionen beim Taschenmesser-Hersteller. Seit 2009 k\u00fcmmert sich Veronika Elsener um den kontinuierlichen Aufbau des Brand Managements.<\/p>\n<p>Die Victorinox AG ist seit der \u00dcbernahme des Konkurrenten Wenger im Jahr 2005 alleiniger Produzent der patentgesch\u00fctzten Schweizer Taschenmesser in zahlreichen Ausf\u00fchrungen. Daneben geh\u00f6ren K\u00fcchenmesser, Armbanduhren, Reisegep\u00e4ck und Accessoires sowie Parf\u00fcm zum Victorinox-Sortiment.<\/p>\n<p>Das Interview ist unter PDF abrufbar.<\/p>\n<p>Dieser Beitrag ist durch eine\u00a0 Kooperation zwischen PROMARCA<sup>TM<\/sup>\u00a0 und dem Magazin\u00a0<a href=\"https:\/\/www.persoenlich.com\/\">pers\u00f6nlich<\/a>\u00a0entstanden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thomas Breitlinger im Gespr\u00e4ch Veronika Elsener, Chief Marketing Officer von Victorinox. Sie arbeitet seit 25 Jahren in unterschiedlichen Positionen beim Taschenmesser-Hersteller. Seit 2009 k\u00fcmmert sich Veronika Elsener um den kontinuierlichen Aufbau des Brand Managements. Die Victorinox AG ist seit der \u00dcbernahme des Konkurrenten Wenger im Jahr 2005 alleiniger Produzent der patentgesch\u00fctzten Schweizer Taschenmesser in zahlreichen [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11308,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[467],"tags":[],"class_list":["post-11311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>11 Fragen an Veronika Elsener - Promarca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/11-fragen-an-veronika-elsener\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Fragen an Veronika Elsener - Promarca\" \/>\n<meta property=\"og:description\" content=\"Thomas Breitlinger im Gespr\u00e4ch Veronika Elsener, Chief Marketing Officer von Victorinox. Sie arbeitet seit 25 Jahren in unterschiedlichen Positionen beim Taschenmesser-Hersteller. Seit 2009 k\u00fcmmert sich Veronika Elsener um den kontinuierlichen Aufbau des Brand Managements. Die Victorinox AG ist seit der \u00dcbernahme des Konkurrenten Wenger im Jahr 2005 alleiniger Produzent der patentgesch\u00fctzten Schweizer Taschenmesser in zahlreichen [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promarca.ch\/fr\/11-fragen-an-veronika-elsener\/\" \/>\n<meta property=\"og:site_name\" content=\"Promarca\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-17T09:44:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promarca.ch\/wp-content\/uploads\/2021\/09\/Frau-Elsener-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/11-fragen-an-veronika-elsener\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/11-fragen-an-veronika-elsener\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#\\\/schema\\\/person\\\/4141b4c0791e82462f4401d5f6f5489d\"},\"headline\":\"11 Fragen an Veronika Elsener\",\"datePublished\":\"2021-09-17T09:44:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/11-fragen-an-veronika-elsener\\\/\"},\"wordCount\":96,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/11-fragen-an-veronika-elsener\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Frau-Elsener-scaled.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/11-fragen-an-veronika-elsener\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/11-fragen-an-veronika-elsener\\\/\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/11-fragen-an-veronika-elsener\\\/\",\"name\":\"11 Fragen an Veronika Elsener - Promarca\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/11-fragen-an-veronika-elsener\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/11-fragen-an-veronika-elsener\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Frau-Elsener-scaled.jpg\",\"datePublished\":\"2021-09-17T09:44:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#\\\/schema\\\/person\\\/4141b4c0791e82462f4401d5f6f5489d\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/11-fragen-an-veronika-elsener\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/11-fragen-an-veronika-elsener\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/11-fragen-an-veronika-elsener\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Frau-Elsener-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Frau-Elsener-scaled.jpg\",\"width\":2560,\"height\":1708},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/11-fragen-an-veronika-elsener\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"11 Fragen an Veronika Elsener\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/\",\"name\":\"Promarca\",\"description\":\"Schweizerischer Markenartikelverband\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#\\\/schema\\\/person\\\/4141b4c0791e82462f4401d5f6f5489d\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e8e0e4d204aa12e106eab25109f7520bfbfffdb021980b9393b02c0d38abe27a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e8e0e4d204aa12e106eab25109f7520bfbfffdb021980b9393b02c0d38abe27a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e8e0e4d204aa12e106eab25109f7520bfbfffdb021980b9393b02c0d38abe27a?s=96&d=mm&r=g\",\"caption\":\"Nathalie\"},\"sameAs\":[\"http:\\\/\\\/www.promarca.ch\"],\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/author\\\/redakteur\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"11 Fragen an Veronika Elsener - Promarca","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.promarca.ch\/fr\/11-fragen-an-veronika-elsener\/","og_locale":"fr_FR","og_type":"article","og_title":"11 Fragen an Veronika Elsener - Promarca","og_description":"Thomas Breitlinger im Gespr\u00e4ch Veronika Elsener, Chief Marketing Officer von Victorinox. Sie arbeitet seit 25 Jahren in unterschiedlichen Positionen beim Taschenmesser-Hersteller. Seit 2009 k\u00fcmmert sich Veronika Elsener um den kontinuierlichen Aufbau des Brand Managements. Die Victorinox AG ist seit der \u00dcbernahme des Konkurrenten Wenger im Jahr 2005 alleiniger Produzent der patentgesch\u00fctzten Schweizer Taschenmesser in zahlreichen [&hellip;]","og_url":"https:\/\/www.promarca.ch\/fr\/11-fragen-an-veronika-elsener\/","og_site_name":"Promarca","article_published_time":"2021-09-17T09:44:19+00:00","og_image":[{"width":2560,"height":1708,"url":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2021\/09\/Frau-Elsener-scaled.jpg","type":"image\/jpeg"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Nathalie"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.promarca.ch\/fr\/11-fragen-an-veronika-elsener\/#article","isPartOf":{"@id":"https:\/\/www.promarca.ch\/fr\/11-fragen-an-veronika-elsener\/"},"author":{"name":"Nathalie","@id":"https:\/\/www.promarca.ch\/fr\/#\/schema\/person\/4141b4c0791e82462f4401d5f6f5489d"},"headline":"11 Fragen an Veronika Elsener","datePublished":"2021-09-17T09:44:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.promarca.ch\/fr\/11-fragen-an-veronika-elsener\/"},"wordCount":96,"commentCount":0,"image":{"@id":"https:\/\/www.promarca.ch\/fr\/11-fragen-an-veronika-elsener\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2021\/09\/Frau-Elsener-scaled.jpg","articleSection":["Blog"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.promarca.ch\/fr\/11-fragen-an-veronika-elsener\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.promarca.ch\/fr\/11-fragen-an-veronika-elsener\/","url":"https:\/\/www.promarca.ch\/fr\/11-fragen-an-veronika-elsener\/","name":"11 Fragen an Veronika Elsener - Promarca","isPartOf":{"@id":"https:\/\/www.promarca.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.promarca.ch\/fr\/11-fragen-an-veronika-elsener\/#primaryimage"},"image":{"@id":"https:\/\/www.promarca.ch\/fr\/11-fragen-an-veronika-elsener\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2021\/09\/Frau-Elsener-scaled.jpg","datePublished":"2021-09-17T09:44:19+00:00","author":{"@id":"https:\/\/www.promarca.ch\/fr\/#\/schema\/person\/4141b4c0791e82462f4401d5f6f5489d"},"breadcrumb":{"@id":"https:\/\/www.promarca.ch\/fr\/11-fragen-an-veronika-elsener\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.promarca.ch\/fr\/11-fragen-an-veronika-elsener\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.promarca.ch\/fr\/11-fragen-an-veronika-elsener\/#primaryimage","url":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2021\/09\/Frau-Elsener-scaled.jpg","contentUrl":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2021\/09\/Frau-Elsener-scaled.jpg","width":2560,"height":1708},{"@type":"BreadcrumbList","@id":"https:\/\/www.promarca.ch\/fr\/11-fragen-an-veronika-elsener\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.promarca.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"11 Fragen an Veronika Elsener"}]},{"@type":"WebSite","@id":"https:\/\/www.promarca.ch\/fr\/#website","url":"https:\/\/www.promarca.ch\/fr\/","name":"Promarca","description":"Schweizerischer Markenartikelverband","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.promarca.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.promarca.ch\/fr\/#\/schema\/person\/4141b4c0791e82462f4401d5f6f5489d","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/e8e0e4d204aa12e106eab25109f7520bfbfffdb021980b9393b02c0d38abe27a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e8e0e4d204aa12e106eab25109f7520bfbfffdb021980b9393b02c0d38abe27a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8e0e4d204aa12e106eab25109f7520bfbfffdb021980b9393b02c0d38abe27a?s=96&d=mm&r=g","caption":"Nathalie"},"sameAs":["http:\/\/www.promarca.ch"],"url":"https:\/\/www.promarca.ch\/fr\/author\/redakteur\/"}]}},"_links":{"self":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/posts\/11311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/comments?post=11311"}],"version-history":[{"count":0,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/posts\/11311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/media\/11308"}],"wp:attachment":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/media?parent=11311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/categories?post=11311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/tags?post=11311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}