{"id":11661,"date":"2022-01-12T14:22:33","date_gmt":"2022-01-12T14:22:33","guid":{"rendered":"https:\/\/www.promarca.ch\/la-fin-de-lilot-de-cherte\/"},"modified":"2022-01-12T14:22:33","modified_gmt":"2022-01-12T14:22:33","slug":"la-fin-de-lilot-de-cherte","status":"publish","type":"post","link":"https:\/\/www.promarca.ch\/fr\/la-fin-de-lilot-de-cherte\/","title":{"rendered":"La fin de l\u2019\u00eelot de chert\u00e9 ?"},"content":{"rendered":"<p>L\u2019ann\u00e9e\u00a02022 am\u00e8ne avec elle des modifications dont les r\u00e9percussions font \u00e0 l\u2019heure actuelle encore d\u00e9bat.<\/p>\n<p>Les consommateurs peuvent toutefois se r\u00e9jouir\u00a0: les distributeurs \u00e9trangers vendant en ligne ne pourront plus rediriger la client\u00e8le suisse sur une page suisse. La Commission de la concurrence s\u2019\u00e9tait d\u00e9j\u00e0 occup\u00e9e de ce dossier par le pass\u00e9 et avait d\u00e9j\u00e0 \u00e9dict\u00e9 des principes pour le commerce en ligne. L\u2019industrie de l\u2019article de marque, dont les produits sont vendus presque exclusivement par le biais du commerce de d\u00e9tail, n\u2019est pas directement concern\u00e9e par cette clause.<\/p>\n<p>La mise en place du concept de \u00ab\u00a0pouvoir de march\u00e9 relatif\u00a0\u00bb aura un \u00e9l\u00e9ment dont il faudra tenir compte. En effet, cette nouvelle disposition va m\u00eame plus loin que l\u2019initiative pour des prix \u00e9quitables d\u00e9pos\u00e9e initialement, puisqu\u2019elle \u00e9tend d\u00e9sormais l\u2019interdiction d\u2019abus pr\u00e9vue par l\u2019article\u00a07 de la loi sur les cartels aux entreprises disposant d\u2019un pouvoir de march\u00e9 relatif. Mais qui peut \u00eatre consid\u00e9r\u00e9 comme ayant un pouvoir de march\u00e9 relatif\u00a0? La Commission de la concurrence et les tribunaux devront d\u00e9velopper au cours des prochaines ann\u00e9es une pratique en la mati\u00e8re. Le fait que certaines relations de d\u00e9pendance \u00e9conomiques aient \u00e9t\u00e9 point\u00e9es par la Commission de la concurrence par le pass\u00e9 pourrait se r\u00e9v\u00e9ler \u00eatre un atout. Mais le \u00ab\u00a0pouvoir de march\u00e9 relatif\u00a0\u00bb devrait tout de m\u00eame repr\u00e9senter un casse-t\u00eate dans les ann\u00e9es \u00e0 venir.<\/p>\n<p>Ces modifications auront-elles un effet quelconque sur ce que l\u2019on appelle commun\u00e9ment \u00ab\u00a0l\u2019\u00eelot de chert\u00e9\u00a0\u00bb, mais qui en r\u00e9alit\u00e9 est un \u00eelot de co\u00fbts \u00e9lev\u00e9s et de prosp\u00e9rit\u00e9\u00a0? Probablement pas.<\/p>\n<p><em>Un commentaire d&rsquo;Anastasia Li-Treyer, directrice de Promarca<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019ann\u00e9e\u00a02022 am\u00e8ne avec elle des modifications dont les r\u00e9percussions font \u00e0 l\u2019heure actuelle encore d\u00e9bat. Les consommateurs peuvent toutefois se r\u00e9jouir\u00a0: les distributeurs \u00e9trangers vendant en ligne ne pourront plus rediriger la client\u00e8le suisse sur une page suisse. La Commission de la concurrence s\u2019\u00e9tait d\u00e9j\u00e0 occup\u00e9e de ce dossier par le pass\u00e9 et avait d\u00e9j\u00e0 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[467],"tags":[],"class_list":["post-11661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La fin de l\u2019\u00eelot de chert\u00e9 ? - Promarca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/la-fin-de-lilot-de-cherte\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La fin de l\u2019\u00eelot de chert\u00e9 ? - Promarca\" \/>\n<meta property=\"og:description\" content=\"L\u2019ann\u00e9e\u00a02022 am\u00e8ne avec elle des modifications dont les r\u00e9percussions font \u00e0 l\u2019heure actuelle encore d\u00e9bat. 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La Commission de la concurrence s\u2019\u00e9tait d\u00e9j\u00e0 occup\u00e9e de ce dossier par le pass\u00e9 et avait d\u00e9j\u00e0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promarca.ch\/fr\/la-fin-de-lilot-de-cherte\/\" \/>\n<meta property=\"og:site_name\" content=\"Promarca\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-12T14:22:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promarca.ch\/wp-content\/uploads\/2022\/01\/SAE_7243-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/la-fin-de-lilot-de-cherte\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/la-fin-de-lilot-de-cherte\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#\\\/schema\\\/person\\\/4141b4c0791e82462f4401d5f6f5489d\"},\"headline\":\"La fin de l\u2019\u00eelot de chert\u00e9 ?\",\"datePublished\":\"2022-01-12T14:22:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/la-fin-de-lilot-de-cherte\\\/\"},\"wordCount\":314,\"image\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/la-fin-de-lilot-de-cherte\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/SAE_7243-scaled.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/la-fin-de-lilot-de-cherte\\\/\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/la-fin-de-lilot-de-cherte\\\/\",\"name\":\"La fin de l\u2019\u00eelot de chert\u00e9 ? 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