{"id":12499,"date":"2022-06-07T15:00:07","date_gmt":"2022-06-07T15:00:07","guid":{"rendered":"https:\/\/www.promarca.ch\/special-marques-numerisation\/"},"modified":"2022-06-09T14:28:10","modified_gmt":"2022-06-09T14:28:10","slug":"special-marques-numerisation","status":"publish","type":"post","link":"https:\/\/www.promarca.ch\/fr\/special-marques-numerisation\/","title":{"rendered":"Sp\u00e9cial \u00abMarques &#038; num\u00e9risation\u00bb"},"content":{"rendered":"<p>Dans son hors-s\u00e9rie \u00abMarques\u00bb (en collaboration avec Promarca; l\u2019Union suisse de l\u2019article de marque), la \u00abHandelszeitung\u00bb pr\u00e9sente la mani\u00e8re dont les fabricants d\u2019articles de marque abordent le th\u00e8me de la num\u00e9risation et par quelles actions et innovations ils r\u00e9orientent leurs processus commerciaux.<br \/>\nDes faits et des chiffres, ainsi que des reportages et des comptes rendus, expliquent \u00e9galement l\u2019importance \u00e9conomique de la branche et les d\u00e9fis actuels de la politique et des affaires. Pour finir, le suppl\u00e9ment se consacre aux laur\u00e9ats du prix annuel \u00abPromarca Brand of the Year\u00bb avec des interviews et des portraits.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>R\u00e9dacteur en chef : Florian Fels, Handelszeitung<\/p>\n<p>Le Markenspecial est n\u00e9 d&rsquo;une coop\u00e9ration entre Handelszeitung et Promarca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans son hors-s\u00e9rie \u00abMarques\u00bb (en collaboration avec Promarca; l\u2019Union suisse de l\u2019article de marque), la \u00abHandelszeitung\u00bb pr\u00e9sente la mani\u00e8re dont les fabricants d\u2019articles de marque abordent le th\u00e8me de la num\u00e9risation et par quelles actions et innovations ils r\u00e9orientent leurs processus commerciaux. Des faits et des chiffres, ainsi que des reportages et des comptes rendus, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[467],"tags":[],"class_list":["post-12499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sp\u00e9cial \u00abMarques &amp; num\u00e9risation\u00bb - Promarca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/special-marques-numerisation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sp\u00e9cial \u00abMarques &amp; num\u00e9risation\u00bb - Promarca\" \/>\n<meta property=\"og:description\" content=\"Dans son hors-s\u00e9rie \u00abMarques\u00bb (en collaboration avec Promarca; l\u2019Union suisse de l\u2019article de marque), la \u00abHandelszeitung\u00bb pr\u00e9sente la mani\u00e8re dont les fabricants d\u2019articles de marque abordent le th\u00e8me de la num\u00e9risation et par quelles actions et innovations ils r\u00e9orientent leurs processus commerciaux. 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