{"id":14278,"date":"2023-06-27T12:26:00","date_gmt":"2023-06-27T12:26:00","guid":{"rendered":"https:\/\/www.promarca.ch\/?p=14278"},"modified":"2023-06-27T12:34:22","modified_gmt":"2023-06-27T12:34:22","slug":"les-faits-et-chiffres-retrospective-2022","status":"publish","type":"post","link":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2022\/","title":{"rendered":"Les faits et chiffres : R\u00e9trospective 2022"},"content":{"rendered":"<p><strong>L\u2019innovation<\/strong><\/p>\n<p>Les fabricants d\u2019articles de marque \u00e9tablissent des standards en mati\u00e8re d\u2019innovation et de comp\u00e9tence produit, qui servent de r\u00e9f\u00e9rence \u00e0 la concurrence. En 2022, les membres de Promarca ont lanc\u00e9 6 474 nouveaux produits de marque en Suisse et ils exploitent au total 1925 marques actives. La m\u00eame ann\u00e9e, ils ont enregistr\u00e9 30 nouvelles marques et d\u00e9pos\u00e9 10 nouveaux brevets.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Emplois<\/strong><\/p>\n<p>Les entreprises d\u2019articles de marque cr\u00e9ent et pr\u00e9servent des emplois, investissant dans des sites de production, la communication, la promotion des ventes et d\u2019autres services. En tenant compte des entit\u00e9s internationales dot\u00e9es d\u2019un si\u00e8ge en Suisse, l\u2019industrie de l\u2019article de marque g\u00e9n\u00e8re environ 27 000 emplois. Elle constitue ainsi un moteur de la concurrence et un important pilier de l\u2019\u00e9conomie du pays.<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><strong>Investissements<\/strong><\/p>\n<p class=\"p1\">Les fabricants d\u2019articles de marque cr\u00e9ent des emplois et exploitent des sites, s\u2019engagent dans la recherche et le d\u00e9veloppement, investissent dans le marketing et la vente et encouragent la formation initiale et continue de leur personnel. En 2022, les membres de Promarca ont investi plus de CHF 670 millions dans la place \u00e9conomique suisse.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Tradition<\/strong><\/p>\n<p>Innovation, qualit\u00e9 sup\u00e9rieure, fiabilit\u00e9, vecteur d\u2019\u00e9motions\u00a0: avant de devenir une marque, un produit doit convaincre les consommatrices et les consommateurs. Cette r\u00e9ussite requiert des dizaines d\u2019ann\u00e9es de performance exceptionnelle des fabricants qui, en Suisse, se targuent souvent d\u2019une histoire riche et longue.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Engagement<\/strong><\/p>\n<p>Les entreprises de marque soutiennent des organisations d\u2019aide suisses et internationales. Elles versent notamment des dons \u00e0 la Ligue suisse contre le cancer et \u00e0 Save the Children, \u00e0 Pro Juventute et \u00e0 Pro Senectute, \u00e0 Caritas, \u00e0 la Cha\u00eene du Bonheur et \u00e0 la Fondation Theodora. Nos membres s\u2019engagent en faveur du d\u00e9veloppement durable aupr\u00e8s de l\u2019Aide aux Montagnards, du WWF, du MSC ou encore de l\u2019ASC. Ils collaborent avec l\u2019Association de soutien aux enfants atteints de maladies rares (KMSK). De plus, nous soutenons des \u00e9v\u00e9nements sportifs, tels que Wings for Life World Run, ainsi que diff\u00e9rentes associations sportives locales ou de petite taille.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019innovation Les fabricants d\u2019articles de marque \u00e9tablissent des standards en mati\u00e8re d\u2019innovation et de comp\u00e9tence produit, qui servent de r\u00e9f\u00e9rence \u00e0 la concurrence. En 2022, les membres de Promarca ont lanc\u00e9 6 474 nouveaux produits de marque en Suisse et ils exploitent au total 1925 marques actives. La m\u00eame ann\u00e9e, ils ont enregistr\u00e9 30 nouvelles [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[467],"tags":[],"class_list":["post-14278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les faits et chiffres : R\u00e9trospective 2022 - Promarca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les faits et chiffres : R\u00e9trospective 2022 - Promarca\" \/>\n<meta property=\"og:description\" content=\"L\u2019innovation Les fabricants d\u2019articles de marque \u00e9tablissent des standards en mati\u00e8re d\u2019innovation et de comp\u00e9tence produit, qui servent de r\u00e9f\u00e9rence \u00e0 la concurrence. En 2022, les membres de Promarca ont lanc\u00e9 6 474 nouveaux produits de marque en Suisse et ils exploitent au total 1925 marques actives. La m\u00eame ann\u00e9e, ils ont enregistr\u00e9 30 nouvelles [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Promarca\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-27T12:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T12:34:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promarca.ch\/wp-content\/uploads\/2023\/06\/0185-Rueckblick_Promarca_2022_FR-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daria Gfeller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daria Gfeller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2022\\\/\"},\"author\":{\"name\":\"Daria Gfeller\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#\\\/schema\\\/person\\\/082846b43bce96eb5d9f89791dd7d12c\"},\"headline\":\"Les faits et chiffres : R\u00e9trospective 2022\",\"datePublished\":\"2023-06-27T12:26:00+00:00\",\"dateModified\":\"2023-06-27T12:34:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2022\\\/\"},\"wordCount\":362,\"image\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/0185-Rueckblick_Promarca_2022_FR-1-scaled.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2022\\\/\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2022\\\/\",\"name\":\"Les faits et chiffres : R\u00e9trospective 2022 - Promarca\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2022\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/0185-Rueckblick_Promarca_2022_FR-1-scaled.jpg\",\"datePublished\":\"2023-06-27T12:26:00+00:00\",\"dateModified\":\"2023-06-27T12:34:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#\\\/schema\\\/person\\\/082846b43bce96eb5d9f89791dd7d12c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2022\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2022\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2022\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/0185-Rueckblick_Promarca_2022_FR-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/0185-Rueckblick_Promarca_2022_FR-1-scaled.jpg\",\"width\":2560,\"height\":1706},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-faits-et-chiffres-retrospective-2022\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les faits et chiffres : R\u00e9trospective 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/\",\"name\":\"Promarca\",\"description\":\"Schweizerischer Markenartikelverband\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#\\\/schema\\\/person\\\/082846b43bce96eb5d9f89791dd7d12c\",\"name\":\"Daria Gfeller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/880ed7e9544f5e04eda1a91c8dc501dc26fe92f1ad9413289edfa04ae725ce0a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/880ed7e9544f5e04eda1a91c8dc501dc26fe92f1ad9413289edfa04ae725ce0a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/880ed7e9544f5e04eda1a91c8dc501dc26fe92f1ad9413289edfa04ae725ce0a?s=96&d=mm&r=g\",\"caption\":\"Daria Gfeller\"},\"sameAs\":[\"https:\\\/\\\/www.promarca.ch\\\/\"],\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/author\\\/promarca-admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les faits et chiffres : R\u00e9trospective 2022 - Promarca","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2022\/","og_locale":"fr_FR","og_type":"article","og_title":"Les faits et chiffres : R\u00e9trospective 2022 - Promarca","og_description":"L\u2019innovation Les fabricants d\u2019articles de marque \u00e9tablissent des standards en mati\u00e8re d\u2019innovation et de comp\u00e9tence produit, qui servent de r\u00e9f\u00e9rence \u00e0 la concurrence. En 2022, les membres de Promarca ont lanc\u00e9 6 474 nouveaux produits de marque en Suisse et ils exploitent au total 1925 marques actives. La m\u00eame ann\u00e9e, ils ont enregistr\u00e9 30 nouvelles [&hellip;]","og_url":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2022\/","og_site_name":"Promarca","article_published_time":"2023-06-27T12:26:00+00:00","article_modified_time":"2023-06-27T12:34:22+00:00","og_image":[{"width":2560,"height":1706,"url":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2023\/06\/0185-Rueckblick_Promarca_2022_FR-1-scaled.jpg","type":"image\/jpeg"}],"author":"Daria Gfeller","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Daria Gfeller","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2022\/#article","isPartOf":{"@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2022\/"},"author":{"name":"Daria Gfeller","@id":"https:\/\/www.promarca.ch\/fr\/#\/schema\/person\/082846b43bce96eb5d9f89791dd7d12c"},"headline":"Les faits et chiffres : R\u00e9trospective 2022","datePublished":"2023-06-27T12:26:00+00:00","dateModified":"2023-06-27T12:34:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2022\/"},"wordCount":362,"image":{"@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2023\/06\/0185-Rueckblick_Promarca_2022_FR-1-scaled.jpg","articleSection":["Blog"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2022\/","url":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2022\/","name":"Les faits et chiffres : R\u00e9trospective 2022 - Promarca","isPartOf":{"@id":"https:\/\/www.promarca.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2022\/#primaryimage"},"image":{"@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2023\/06\/0185-Rueckblick_Promarca_2022_FR-1-scaled.jpg","datePublished":"2023-06-27T12:26:00+00:00","dateModified":"2023-06-27T12:34:22+00:00","author":{"@id":"https:\/\/www.promarca.ch\/fr\/#\/schema\/person\/082846b43bce96eb5d9f89791dd7d12c"},"breadcrumb":{"@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2022\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2022\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2022\/#primaryimage","url":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2023\/06\/0185-Rueckblick_Promarca_2022_FR-1-scaled.jpg","contentUrl":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2023\/06\/0185-Rueckblick_Promarca_2022_FR-1-scaled.jpg","width":2560,"height":1706},{"@type":"BreadcrumbList","@id":"https:\/\/www.promarca.ch\/fr\/les-faits-et-chiffres-retrospective-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.promarca.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"Les faits et chiffres : R\u00e9trospective 2022"}]},{"@type":"WebSite","@id":"https:\/\/www.promarca.ch\/fr\/#website","url":"https:\/\/www.promarca.ch\/fr\/","name":"Promarca","description":"Schweizerischer Markenartikelverband","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.promarca.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.promarca.ch\/fr\/#\/schema\/person\/082846b43bce96eb5d9f89791dd7d12c","name":"Daria Gfeller","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/880ed7e9544f5e04eda1a91c8dc501dc26fe92f1ad9413289edfa04ae725ce0a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/880ed7e9544f5e04eda1a91c8dc501dc26fe92f1ad9413289edfa04ae725ce0a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/880ed7e9544f5e04eda1a91c8dc501dc26fe92f1ad9413289edfa04ae725ce0a?s=96&d=mm&r=g","caption":"Daria Gfeller"},"sameAs":["https:\/\/www.promarca.ch\/"],"url":"https:\/\/www.promarca.ch\/fr\/author\/promarca-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/posts\/14278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/comments?post=14278"}],"version-history":[{"count":0,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/posts\/14278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/media\/14293"}],"wp:attachment":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/media?parent=14278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/categories?post=14278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/tags?post=14278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}