{"id":15211,"date":"2023-12-12T08:45:53","date_gmt":"2023-12-12T08:45:53","guid":{"rendered":"https:\/\/www.promarca.ch\/?p=15211"},"modified":"2023-12-12T08:45:53","modified_gmt":"2023-12-12T08:45:53","slug":"la-boite-ecoclic-durable-dariel","status":"publish","type":"post","link":"https:\/\/www.promarca.ch\/fr\/la-boite-ecoclic-durable-dariel\/","title":{"rendered":"La bo\u00eete Ecoclic durable d\u2019Ariel"},"content":{"rendered":"<p><strong>Avec Ariel, Procter\u00a0&amp; Gamble a cr\u00e9\u00e9 une marque de renomm\u00e9e mondiale. Ariel a connu le succ\u00e8s d\u00e8s les ann\u00e9es\u00a01960\u00a0; les ann\u00e9es suivantes, elle a fait preuve de beaucoup d\u2019innovation. Aujourd\u2019hui encore, P&amp;G pose de nouveaux jalons dans l\u2019industrie des lessives et ne rend pas que sa client\u00e8le heureuse avec son nouveau produit.<\/strong><\/p>\n<p>Procter\u00a0&amp; Gamble suit une strat\u00e9gie de durabilit\u00e9 \u00e9cologique qui englobe les diff\u00e9rentes th\u00e9matiques du climat, de l\u2019emballage, de l\u2019eau et de la nature. Dans le cas de la marque Ariel, un tout nouvel emballage en carton a \u00e9t\u00e9 cr\u00e9\u00e9 pour un produit. La nouvelle bo\u00eete Ecoclic est un emballage en carton enti\u00e8rement recyclable et certifi\u00e9 FSC qui se compose \u00e0 70\u00a0% de vieux papier. Ce changement permet d\u2019\u00e9conomiser 6500 tonnes de plastique par an en Europe.<\/p>\n<p>Le produit r\u00e9pond aussi \u00e0 des exigences en mati\u00e8re sociale\u00a0: la bo\u00eete Ecoclic garantit la s\u00e9curit\u00e9 des enfants, car leurs petites mains ne peuvent pas ouvrir cet emballage sp\u00e9cialement con\u00e7u. L\u2019emballage contient aussi des informations destin\u00e9es aux personnes en situation de handicap visuel gr\u00e2ce \u00e0 un marquage tactile et au code QR NaviLens, qui permet d\u2019obtenir des descriptions du produit au moyen d\u2019une application audio.<\/p>\n<p>La nouvelle bo\u00eete en carton constitue l\u2019une des solutions d\u2019emballage les plus innovantes d\u2019Ariel. L\u2019entreprise a effectu\u00e9 des recherches durant plus de quatre ans afin de r\u00e9pondre aux besoins d\u2019un maximum d\u2019utilisatrices et utilisateurs tout en proposant un emballage durable. Avec la bo\u00eete Ecoclic, Procter\u00a0&amp; Gamble pr\u00e9sente un emballage qui permet de r\u00e9duire de mani\u00e8re drastique l\u2019utilisation de plastique tout en respectant les standards \u00e9lev\u00e9s en mati\u00e8re de s\u00e9curit\u00e9 des enfants. Tout comme le pouvoir lavant exceptionnel d\u2019Ariel, m\u00eame \u00e0 basse temp\u00e9rature, il permet d\u2019atteindre un jalon vers davantage de durabilit\u00e9 et une empreinte carbone plus faible. Les pods Ariel et leur emballage aident aussi les consommatrices et consommateurs \u00e0 diminuer leur empreinte personnelle. Cette innovation permet d\u2019\u00e9conomiser du CO<sub>2<\/sub> et de l\u2019argent, sans compromis sur les performances du produit.<\/p>\n<p>Le jury du Prix de la durabilit\u00e9 Promarca a aussi vant\u00e9 cet impact \u00e0 autant de niveaux et a class\u00e9 le produit dans le top\u00a05.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec Ariel, Procter\u00a0&amp; Gamble a cr\u00e9\u00e9 une marque de renomm\u00e9e mondiale. Ariel a connu le succ\u00e8s d\u00e8s les ann\u00e9es\u00a01960\u00a0; les ann\u00e9es suivantes, elle a fait preuve de beaucoup d\u2019innovation. Aujourd\u2019hui encore, P&amp;G pose de nouveaux jalons dans l\u2019industrie des lessives et ne rend pas que sa client\u00e8le heureuse avec son nouveau produit. Procter\u00a0&amp; Gamble suit [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":15208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1911],"tags":[],"class_list":["post-15211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nachhaltigkeit-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La bo\u00eete Ecoclic durable d\u2019Ariel - Promarca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/la-boite-ecoclic-durable-dariel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La bo\u00eete Ecoclic durable d\u2019Ariel - Promarca\" \/>\n<meta property=\"og:description\" content=\"Avec Ariel, Procter\u00a0&amp; Gamble a cr\u00e9\u00e9 une marque de renomm\u00e9e mondiale. Ariel a connu le succ\u00e8s d\u00e8s les ann\u00e9es\u00a01960\u00a0; les ann\u00e9es suivantes, elle a fait preuve de beaucoup d\u2019innovation. Aujourd\u2019hui encore, P&amp;G pose de nouveaux jalons dans l\u2019industrie des lessives et ne rend pas que sa client\u00e8le heureuse avec son nouveau produit. 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