{"id":20508,"date":"2026-06-30T13:22:06","date_gmt":"2026-06-30T13:22:06","guid":{"rendered":"https:\/\/www.promarca.ch\/?p=20508"},"modified":"2026-06-30T13:22:06","modified_gmt":"2026-06-30T13:22:06","slug":"retrospective-2025","status":"publish","type":"post","link":"https:\/\/www.promarca.ch\/fr\/retrospective-2025\/","title":{"rendered":"R\u00e9trospective 2025"},"content":{"rendered":"<p>Promarca est la voix engag\u00e9e des marques. Elle se donne pour mission d\u2019offrir des rep\u00e8res clairs et de f\u00e9d\u00e9rer un r\u00e9seau solide au c\u0153ur d&rsquo;un march\u00e9 en pleine mutation. L&rsquo;ann\u00e9e 2025 a magistralement d\u00e9montr\u00e9 que le dynamisme, l&rsquo;authenticit\u00e9 et l&rsquo;engagement constituent nos plus grands atouts. Notre ancrage profond sur le territoire helv\u00e9tique se refl\u00e8te d\u2019ailleurs parfaitement dans les r\u00e9sultats de l&rsquo;exercice 2025 :<\/p>\n<ul>\n<li>La qualit\u00e9 au centre des priorit\u00e9s : R\u00e9unis sous l&rsquo;\u00e9gide de Promarca, <strong>104 membres<\/strong> incarnent au quotidien l&rsquo;excellence helv\u00e9tique \u00e0 travers un portefeuille impressionnant de 2&rsquo;150 marques actives.<\/li>\n<li>Croissance confirm\u00e9e : Le chiffre d&rsquo;affaires affiche une progression soutenue de 1,4 %, atteignant le seuil remarquable de <strong>14,5 milliards<\/strong> de francs.<\/li>\n<li>Une r\u00e9silience \u00e0 toute \u00e9preuve : Malgr\u00e9 l&rsquo;impact du \u00ab Zollhammer \u00bb (terme imag\u00e9 pour d\u00e9signer le choc des tarifs douaniers \u00e9tasunien, qui s&rsquo;est hiss\u00e9 au deuxi\u00e8me rang des mots suisses de l&rsquo;ann\u00e9e 2025), les volumes d&rsquo;exportation ainsi que les <strong>30&rsquo;000 emplois nationaux<\/strong> sont rest\u00e9s stables.<\/li>\n<li>La responsabilit\u00e9 en action : La r\u00e9ussite n\u2019a de sens que si elle est partag\u00e9e. Ainsi, un taux record de <strong>75 % <\/strong>de nos marques s&rsquo;investit dans des projets d&rsquo;entraide, tandis que pr\u00e8s de la moiti\u00e9 d&rsquo;entre elles (<strong>47 %<\/strong>) soutient activement le rayonnement sportif et culturel de la Suisse par le biais de partenariats forts.<\/li>\n<\/ul>\n<p>Au final, ce sont pr\u00e9cis\u00e9ment ces valeurs de r\u00e9f\u00e9rence, \u00e0 savoir l&rsquo;authenticit\u00e9, l&rsquo;engagement et le dynamisme, qui guident nos actions et nous servent de boussole face aux d\u00e9fis de notre \u00e9poque.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promarca est la voix engag\u00e9e des marques. Elle se donne pour mission d\u2019offrir des rep\u00e8res clairs et de f\u00e9d\u00e9rer un r\u00e9seau solide au c\u0153ur d&rsquo;un march\u00e9 en pleine mutation. L&rsquo;ann\u00e9e 2025 a magistralement d\u00e9montr\u00e9 que le dynamisme, l&rsquo;authenticit\u00e9 et l&rsquo;engagement constituent nos plus grands atouts. Notre ancrage profond sur le territoire helv\u00e9tique se refl\u00e8te d\u2019ailleurs [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":20506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[467],"tags":[],"class_list":["post-20508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9trospective 2025 - Promarca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/retrospective-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9trospective 2025 - Promarca\" \/>\n<meta property=\"og:description\" content=\"Promarca est la voix engag\u00e9e des marques. Elle se donne pour mission d\u2019offrir des rep\u00e8res clairs et de f\u00e9d\u00e9rer un r\u00e9seau solide au c\u0153ur d&rsquo;un march\u00e9 en pleine mutation. L&rsquo;ann\u00e9e 2025 a magistralement d\u00e9montr\u00e9 que le dynamisme, l&rsquo;authenticit\u00e9 et l&rsquo;engagement constituent nos plus grands atouts. 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