{"id":7074,"date":"2020-07-21T07:05:56","date_gmt":"2020-07-21T07:05:56","guid":{"rendered":"https:\/\/www.promarca.ch\/maecenas-tempus-tellus-eget\/"},"modified":"2020-08-24T08:23:01","modified_gmt":"2020-08-24T08:23:01","slug":"maecenas-tempus-tellus-eget","status":"publish","type":"post","link":"https:\/\/www.promarca.ch\/fr\/maecenas-tempus-tellus-eget\/","title":{"rendered":"L&rsquo;importance des marques"},"content":{"rendered":"<h3><strong>Les marques nous inspirent, nous inspirons les marques<\/strong><\/h3>\n<p>L\u2019homme est au centre de toute marque. Les consommateurs connect\u00e9s sont le fer de lance de la transformation de la relation entre consommateur et marque.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Les marques sont les catalyseurs d\u2019\u00e9volutions positives<\/strong><\/h3>\n<p>L\u2019innovation et la cr\u00e9ation de valeurs sont inh\u00e9rentes aux marques, la recherche et le d\u00e9veloppement sont essentiels. Les marques font avancer la pens\u00e9e \u00e9conomique circulaire dans leurs \u00e9cosyst\u00e8mes. Les entreprises de marque fournissent \u00e0 leurs consommateurs des informations fiables et transparentes sur leurs produits et encouragent ainsi des d\u00e9cisions d\u2019achat durables et responsables. Elles soutiennent les pratiques d\u2019achat responsables dans le cadre des cha\u00eenes de distribution mondiales communes, et sont conscientes de leur responsabilit\u00e9 sociale.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Les marques promeuvent un \u00e9cosyst\u00e8me sain et durable pour tous<\/strong><\/h3>\n<p>Les entreprises de marque souhaitent des conditions de concurrence loyale pour tous les acteurs, que ce soit en amont ou en aval, et veulent garantir une cha\u00eene de valeur saine. Cela inclut \u00e9galement la viabilit\u00e9 \u00e9cologique et la protection de l\u2019\u00e9cosyst\u00e8me.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Les marques sont des guides en mati\u00e8re de qualit\u00e9 et de s\u00e9curit\u00e9<\/strong><\/h3>\n<p>Dans un monde en perp\u00e9tuelle transformation, les consommateurs ont besoin de guides pour reconna\u00eetre les produits et services auxquels accorder leur confiance. Ces guides, ce sont les marques, qui se distinguent par leur histoire, leurs valeurs et la performance de leurs produits, et qui convainquent par la qualit\u00e9 et la s\u00e9curit\u00e9 des produits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les marques nous inspirent, nous inspirons les marques L\u2019homme est au centre de toute marque. Les consommateurs connect\u00e9s sont le fer de lance de la transformation de la relation entre consommateur et marque. \u00a0 Les marques sont les catalyseurs d\u2019\u00e9volutions positives L\u2019innovation et la cr\u00e9ation de valeurs sont inh\u00e9rentes aux marques, la recherche et le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3879,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[468],"tags":[],"class_list":["post-7074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markenwissen-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;importance des marques - Promarca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/maecenas-tempus-tellus-eget\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;importance des marques - Promarca\" \/>\n<meta property=\"og:description\" content=\"Les marques nous inspirent, nous inspirons les marques L\u2019homme est au centre de toute marque. Les consommateurs connect\u00e9s sont le fer de lance de la transformation de la relation entre consommateur et marque. \u00a0 Les marques sont les catalyseurs d\u2019\u00e9volutions positives L\u2019innovation et la cr\u00e9ation de valeurs sont inh\u00e9rentes aux marques, la recherche et le [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promarca.ch\/fr\/maecenas-tempus-tellus-eget\/\" \/>\n<meta property=\"og:site_name\" content=\"Promarca\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-21T07:05:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-24T08:23:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promarca.ch\/wp-content\/uploads\/2020\/03\/EffaclarSpotscan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2272\" \/>\n\t<meta property=\"og:image:height\" content=\"1515\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"superadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"superadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/maecenas-tempus-tellus-eget\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/maecenas-tempus-tellus-eget\\\/\"},\"author\":{\"name\":\"superadmin\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#\\\/schema\\\/person\\\/096871ab4493f6afeb1577dbf83e0ac1\"},\"headline\":\"L&rsquo;importance des marques\",\"datePublished\":\"2020-07-21T07:05:56+00:00\",\"dateModified\":\"2020-08-24T08:23:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/maecenas-tempus-tellus-eget\\\/\"},\"wordCount\":258,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/maecenas-tempus-tellus-eget\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/EffaclarSpotscan.jpg\",\"articleSection\":[\"Conna\u00eetre les marques\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/maecenas-tempus-tellus-eget\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/maecenas-tempus-tellus-eget\\\/\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/maecenas-tempus-tellus-eget\\\/\",\"name\":\"L'importance des marques - 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