{"id":7076,"date":"2020-07-26T07:00:56","date_gmt":"2020-07-26T07:00:56","guid":{"rendered":"https:\/\/www.promarca.ch\/donec-elit-libero-sodales\/"},"modified":"2020-12-09T07:50:29","modified_gmt":"2020-12-09T07:50:29","slug":"donec-elit-libero-sodales","status":"publish","type":"post","link":"https:\/\/www.promarca.ch\/fr\/donec-elit-libero-sodales\/","title":{"rendered":"Protection des marques"},"content":{"rendered":"<p><strong>D\u00e9finition d&rsquo;une marque<\/strong><\/p>\n<p>Une marque, au sens juridique du terme, est un signe distinctif prot\u00e9g\u00e9\u0301 par la loi, qui d\u00e9signe des produits et des services. La Loi sur la protection des marques (LPM) dispose que tout signe propre a\u0300 distinguer les produits ou les services d\u2019une entreprise de ceux d\u2019autres entreprises peut constituer une marque. De nombreuses autorit\u00e9s d\u2019enregistrement (dont, en principe, l\u2019Institut de la Propri\u00e9t\u00e9 Intellectuelle [IPI] en Suisse) exigent en outre encore et toujours que le signe a\u0300 enregistrer en tant que marque puisse \u00eatre repr\u00e9sent\u00e9 graphiquement de fa\u00e7on claire et univoque, excluant ainsi dans les faits certains signes, comme par exemple les odeurs, de la protection des marques.<br \/>\nOn utilise le plus souvent comme marque des mots, des logos ou d\u2019autres signes comportant des \u00e9l\u00e9ments figuratifs, tels qu\u2019une \u00e9criture sp\u00e9ciale. On peut \u00e9galement utiliser des couleurs ou des combinaisons de couleurs (par exemple, le bleu de Nivea pour les cosm\u00e9tiques ou le bleu et la couleur argent\u00e9e des boissons \u00e9nerg\u00e9tiques Red Bull), des formes (par exemple la forme triangulaire du chocolat Toblerone) ou des m\u00e9lodies (par exemple la m\u00e9lodie du car postal pour des prestations de service de la Poste suisse). Ainsi, on fait la distinction entre les marques verbales, les marques purement figuratives (qui consistent en un logo, sans \u00e9l\u00e9ment verbal), les marques sonores, les marques de couleur ou les marques tridimensionnelles, qui sont soit appos\u00e9es au produit ou a\u0300 son emballage (par exemple l\u2019\u00e9toile Mercedes), soit int\u00e9gr\u00e9es au produit ou a\u0300 son emballage (appel\u00e9es \u00ab marques de forme \u00bb, par exemple Canard WC). Ces diff\u00e9rents types de marques sont souvent combin\u00e9s en pratique, ce qui a pour cons\u00e9quence qu\u2019une cat\u00e9gorisation stricte n\u2019a que peu d\u2019int\u00e9r\u00eat.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00c9tendue de la protection des marques<\/strong><\/p>\n<p>En principe, les marques sont prot\u00e9g\u00e9es uniquement lorsqu\u2019elles d\u00e9signent les produits (marchandises ou services) pour lesquels elles sont d\u00e9pos\u00e9es. Les offices des marques utilisent pour ce faire la Classification de Nice des marchandises et des prestations de service, qui contient 45 classes diff\u00e9rentes. La r\u00e9partition des produits dans diverses classes de marchandises et de services vise a\u0300 simplifier la recherche de marques ant\u00e9rieures probl\u00e9matiques en \u00e9vitant de devoir parcourir l\u2019ensemble des marques d\u00e9pos\u00e9es. La r\u00e9partition d\u2019un produit ou d\u2019un service dans une classe sp\u00e9cifique ne dit cependant rien encore, en principe, sur l\u2019\u00e9tendue de la protection de la marque concern\u00e9e.<\/p>\n<p>Pour plus d&rsquo;informations, veuillez consulter la brochure de Promarca<span style=\"color: #0c00ff;\"> <a style=\"color: #0c00ff;\" href=\"https:\/\/www.promarca.ch\/images\/downloads\/17_Promarca_Protection_de_la_marque_fran%C3%A7ais.pdf\">\u00abProtection de la marque en toute simplicit\u00e9\u00bb<\/a><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9finition d&rsquo;une marque Une marque, au sens juridique du terme, est un signe distinctif prot\u00e9g\u00e9\u0301 par la loi, qui d\u00e9signe des produits et des services. La Loi sur la protection des marques (LPM) dispose que tout signe propre a\u0300 distinguer les produits ou les services d\u2019une entreprise de ceux d\u2019autres entreprises peut constituer une marque. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13444,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[468],"tags":[],"class_list":["post-7076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markenwissen-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Protection des marques - Promarca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/donec-elit-libero-sodales\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protection des marques - Promarca\" \/>\n<meta property=\"og:description\" content=\"D\u00e9finition d&rsquo;une marque Une marque, au sens juridique du terme, est un signe distinctif prot\u00e9g\u00e9\u0301 par la loi, qui d\u00e9signe des produits et des services. La Loi sur la protection des marques (LPM) dispose que tout signe propre a\u0300 distinguer les produits ou les services d\u2019une entreprise de ceux d\u2019autres entreprises peut constituer une marque. 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