{"id":8210,"date":"2020-09-08T15:30:49","date_gmt":"2020-09-08T15:30:49","guid":{"rendered":"https:\/\/www.promarca.ch\/?p=8210"},"modified":"2020-10-05T07:54:33","modified_gmt":"2020-10-05T07:54:33","slug":"les-marques-suisses-ont-le-vent-en-poupe","status":"publish","type":"post","link":"https:\/\/www.promarca.ch\/fr\/les-marques-suisses-ont-le-vent-en-poupe\/","title":{"rendered":"Les marques suisses ont le vent en poupe"},"content":{"rendered":"<p>L\u2019an dernier, l\u2019Institut F\u00e9d\u00e9ral de la Propri\u00e9t\u00e9 Intellectuelle (IPI) a re\u00e7u plus de 17 000 demandes nationales d\u2019enregistrement de marques ; 15 000 ont \u00e9t\u00e9 inscrites dans le registre des marques. Les demandes d\u2019enregistrement nationales aupr\u00e8s de l\u2019IPI ont \u00e9t\u00e9 plus nombreuses qu\u2019en 2018 (16 880) et 2017 (16 966).<\/p>\n<p>La plupart des demandes d\u2019enregistrement de marques nationales proviennent d\u2019annonceurs du canton de Zurich. Pratiquement toutes les demandes d\u2019enregistrement de marques ont \u00e9t\u00e9 effectu\u00e9es via le syst\u00e8me d\u2019enregistrement \u00e9lectronique eTrademark. Plus de la moiti\u00e9 (56 %) des marques annonc\u00e9es sont des marques verbales, suivies par les marques combin\u00e9es verbales\/figuratives (39 %). La plupart des demandes d\u2019enregistrement de marques visaient des services de la classe 35, qui comprend notamment les services publicitaires et les services de gestion d\u2019entreprise.<\/p>\n<p>L\u2019an dernier, la protection des marques internationales a \u00e9t\u00e9 \u00e9tendue \u00e0 la Suisse dans 16 659 cas. Le nombre d\u2019extensions de la protection internationale \u00e0 la Suisse est ainsi presque aussi \u00e9lev\u00e9 que le nombre de demandes d\u2019enregistrement nationales.<\/p>\n<p>Au total, 514 825 marques actives nationales ou internationales \u00e9taient enregistr\u00e9es en Suisse en 2019. En 2018, ces marques actives \u00e9taient au nombre de 507 100.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00a9 2020.\u00a0Ceci est une publication de PROMARCA<sup>TM<\/sup> en collaboration avec Meyerlustenberger Lachenal\u00a0AG<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019an dernier, l\u2019Institut F\u00e9d\u00e9ral de la Propri\u00e9t\u00e9 Intellectuelle (IPI) a re\u00e7u plus de 17 000 demandes nationales d\u2019enregistrement de marques ; 15 000 ont \u00e9t\u00e9 inscrites dans le registre des marques. Les demandes d\u2019enregistrement nationales aupr\u00e8s de l\u2019IPI ont \u00e9t\u00e9 plus nombreuses qu\u2019en 2018 (16 880) et 2017 (16 966). La plupart des demandes d\u2019enregistrement [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7550,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[468],"tags":[],"class_list":["post-8210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markenwissen-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les marques suisses ont le vent en poupe - Promarca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/les-marques-suisses-ont-le-vent-en-poupe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les marques suisses ont le vent en poupe - Promarca\" \/>\n<meta property=\"og:description\" content=\"L\u2019an dernier, l\u2019Institut F\u00e9d\u00e9ral de la Propri\u00e9t\u00e9 Intellectuelle (IPI) a re\u00e7u plus de 17 000 demandes nationales d\u2019enregistrement de marques ; 15 000 ont \u00e9t\u00e9 inscrites dans le registre des marques. Les demandes d\u2019enregistrement nationales aupr\u00e8s de l\u2019IPI ont \u00e9t\u00e9 plus nombreuses qu\u2019en 2018 (16 880) et 2017 (16 966). La plupart des demandes d\u2019enregistrement [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promarca.ch\/fr\/les-marques-suisses-ont-le-vent-en-poupe\/\" \/>\n<meta property=\"og:site_name\" content=\"Promarca\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-08T15:30:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-05T07:54:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promarca.ch\/wp-content\/uploads\/2020\/06\/6-col-image-ph-copy-13-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2094\" \/>\n\t<meta property=\"og:image:height\" content=\"1569\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin-bloom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin-bloom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-marques-suisses-ont-le-vent-en-poupe\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-marques-suisses-ont-le-vent-en-poupe\\\/\"},\"author\":{\"name\":\"admin-bloom\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#\\\/schema\\\/person\\\/72cfc924f0f0c72c455b0b17c16eaa26\"},\"headline\":\"Les marques suisses ont le vent en poupe\",\"datePublished\":\"2020-09-08T15:30:49+00:00\",\"dateModified\":\"2020-10-05T07:54:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-marques-suisses-ont-le-vent-en-poupe\\\/\"},\"wordCount\":214,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-marques-suisses-ont-le-vent-en-poupe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/6-col-image-ph-copy-13-1.jpg\",\"articleSection\":[\"Conna\u00eetre les marques\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-marques-suisses-ont-le-vent-en-poupe\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-marques-suisses-ont-le-vent-en-poupe\\\/\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-marques-suisses-ont-le-vent-en-poupe\\\/\",\"name\":\"Les marques suisses ont le vent en poupe - Promarca\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-marques-suisses-ont-le-vent-en-poupe\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-marques-suisses-ont-le-vent-en-poupe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/6-col-image-ph-copy-13-1.jpg\",\"datePublished\":\"2020-09-08T15:30:49+00:00\",\"dateModified\":\"2020-10-05T07:54:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#\\\/schema\\\/person\\\/72cfc924f0f0c72c455b0b17c16eaa26\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-marques-suisses-ont-le-vent-en-poupe\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-marques-suisses-ont-le-vent-en-poupe\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-marques-suisses-ont-le-vent-en-poupe\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/6-col-image-ph-copy-13-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/6-col-image-ph-copy-13-1.jpg\",\"width\":2094,\"height\":1569},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/les-marques-suisses-ont-le-vent-en-poupe\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les marques suisses ont le vent en poupe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/\",\"name\":\"Promarca\",\"description\":\"Schweizerischer Markenartikelverband\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#\\\/schema\\\/person\\\/72cfc924f0f0c72c455b0b17c16eaa26\",\"name\":\"admin-bloom\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/90bb61360c9575c3915e8f81afce20bd40d95bd6ec875db7f6b43811023537e0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/90bb61360c9575c3915e8f81afce20bd40d95bd6ec875db7f6b43811023537e0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/90bb61360c9575c3915e8f81afce20bd40d95bd6ec875db7f6b43811023537e0?s=96&d=mm&r=g\",\"caption\":\"admin-bloom\"},\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/author\\\/admin-bloom\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les marques suisses ont le vent en poupe - Promarca","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.promarca.ch\/fr\/les-marques-suisses-ont-le-vent-en-poupe\/","og_locale":"fr_FR","og_type":"article","og_title":"Les marques suisses ont le vent en poupe - Promarca","og_description":"L\u2019an dernier, l\u2019Institut F\u00e9d\u00e9ral de la Propri\u00e9t\u00e9 Intellectuelle (IPI) a re\u00e7u plus de 17 000 demandes nationales d\u2019enregistrement de marques ; 15 000 ont \u00e9t\u00e9 inscrites dans le registre des marques. Les demandes d\u2019enregistrement nationales aupr\u00e8s de l\u2019IPI ont \u00e9t\u00e9 plus nombreuses qu\u2019en 2018 (16 880) et 2017 (16 966). La plupart des demandes d\u2019enregistrement [&hellip;]","og_url":"https:\/\/www.promarca.ch\/fr\/les-marques-suisses-ont-le-vent-en-poupe\/","og_site_name":"Promarca","article_published_time":"2020-09-08T15:30:49+00:00","article_modified_time":"2020-10-05T07:54:33+00:00","og_image":[{"width":2094,"height":1569,"url":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2020\/06\/6-col-image-ph-copy-13-1.jpg","type":"image\/jpeg"}],"author":"admin-bloom","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"admin-bloom","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.promarca.ch\/fr\/les-marques-suisses-ont-le-vent-en-poupe\/#article","isPartOf":{"@id":"https:\/\/www.promarca.ch\/fr\/les-marques-suisses-ont-le-vent-en-poupe\/"},"author":{"name":"admin-bloom","@id":"https:\/\/www.promarca.ch\/fr\/#\/schema\/person\/72cfc924f0f0c72c455b0b17c16eaa26"},"headline":"Les marques suisses ont le vent en poupe","datePublished":"2020-09-08T15:30:49+00:00","dateModified":"2020-10-05T07:54:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.promarca.ch\/fr\/les-marques-suisses-ont-le-vent-en-poupe\/"},"wordCount":214,"commentCount":0,"image":{"@id":"https:\/\/www.promarca.ch\/fr\/les-marques-suisses-ont-le-vent-en-poupe\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2020\/06\/6-col-image-ph-copy-13-1.jpg","articleSection":["Conna\u00eetre les marques"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.promarca.ch\/fr\/les-marques-suisses-ont-le-vent-en-poupe\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.promarca.ch\/fr\/les-marques-suisses-ont-le-vent-en-poupe\/","url":"https:\/\/www.promarca.ch\/fr\/les-marques-suisses-ont-le-vent-en-poupe\/","name":"Les marques suisses ont le vent en poupe - Promarca","isPartOf":{"@id":"https:\/\/www.promarca.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.promarca.ch\/fr\/les-marques-suisses-ont-le-vent-en-poupe\/#primaryimage"},"image":{"@id":"https:\/\/www.promarca.ch\/fr\/les-marques-suisses-ont-le-vent-en-poupe\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2020\/06\/6-col-image-ph-copy-13-1.jpg","datePublished":"2020-09-08T15:30:49+00:00","dateModified":"2020-10-05T07:54:33+00:00","author":{"@id":"https:\/\/www.promarca.ch\/fr\/#\/schema\/person\/72cfc924f0f0c72c455b0b17c16eaa26"},"breadcrumb":{"@id":"https:\/\/www.promarca.ch\/fr\/les-marques-suisses-ont-le-vent-en-poupe\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.promarca.ch\/fr\/les-marques-suisses-ont-le-vent-en-poupe\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.promarca.ch\/fr\/les-marques-suisses-ont-le-vent-en-poupe\/#primaryimage","url":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2020\/06\/6-col-image-ph-copy-13-1.jpg","contentUrl":"https:\/\/www.promarca.ch\/wp-content\/uploads\/2020\/06\/6-col-image-ph-copy-13-1.jpg","width":2094,"height":1569},{"@type":"BreadcrumbList","@id":"https:\/\/www.promarca.ch\/fr\/les-marques-suisses-ont-le-vent-en-poupe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.promarca.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"Les marques suisses ont le vent en poupe"}]},{"@type":"WebSite","@id":"https:\/\/www.promarca.ch\/fr\/#website","url":"https:\/\/www.promarca.ch\/fr\/","name":"Promarca","description":"Schweizerischer Markenartikelverband","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.promarca.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.promarca.ch\/fr\/#\/schema\/person\/72cfc924f0f0c72c455b0b17c16eaa26","name":"admin-bloom","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/90bb61360c9575c3915e8f81afce20bd40d95bd6ec875db7f6b43811023537e0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/90bb61360c9575c3915e8f81afce20bd40d95bd6ec875db7f6b43811023537e0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/90bb61360c9575c3915e8f81afce20bd40d95bd6ec875db7f6b43811023537e0?s=96&d=mm&r=g","caption":"admin-bloom"},"url":"https:\/\/www.promarca.ch\/fr\/author\/admin-bloom\/"}]}},"_links":{"self":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/posts\/8210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/comments?post=8210"}],"version-history":[{"count":0,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/posts\/8210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/media\/7550"}],"wp:attachment":[{"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/media?parent=8210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/categories?post=8210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promarca.ch\/fr\/wp-json\/wp\/v2\/tags?post=8210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}