{"id":8392,"date":"2020-10-07T08:19:41","date_gmt":"2020-10-07T08:19:41","guid":{"rendered":"https:\/\/www.promarca.ch\/?p=8392"},"modified":"2020-10-07T08:19:41","modified_gmt":"2020-10-07T08:19:41","slug":"limpact-de-la-pandemie-sur-le-marketing-et-la-gestion-des-marques","status":"publish","type":"post","link":"https:\/\/www.promarca.ch\/fr\/limpact-de-la-pandemie-sur-le-marketing-et-la-gestion-des-marques\/","title":{"rendered":"L’impact de la pand\u00e9mie sur le marketing et la gestion des marques"},"content":{"rendered":"

Le monde est en plein milieu de la pand\u00e9mie de Corona et met au d\u00e9fi l’\u00e9conomie et la soci\u00e9t\u00e9. Cela a n\u00e9cessairement un impact sur le marketing et la gestion des marques. \u00a0La question de la durabilit\u00e9 des marques et des entreprises se pose. ESCH. The Brand Consultants ont essay\u00e9 d\u2019\u00e9lucider cette question en coop\u00e9ration avec les membres de Promarca – la voix engag\u00e9e des marques \u2013 ainsi que le Markenverband (l’association allemande des marques).<\/p>\n

Dans le cadre d’une \u00e9tude qualitative, 64 managers de diff\u00e9rents secteurs ont \u00e9t\u00e9 invit\u00e9s \u00e0 donner leur avis au cours de deux vagues d’entretiens. Cela a permis<\/p>\n

d\u2019\u00e9laborer des sc\u00e9narios sur le comportement futur des consommateurs et sur l\u2019incidence que cela peut avoir sur la gestion des marques et le marketing. Le prof. Esch donne un aper\u00e7u de ces r\u00e9sultats dans son interview.<\/p>\n

Entretien avec le prof. Franz-Rudolf Esch, fondateur de la soci\u00e9t\u00e9 de conseil en gestion The Brand Consultants (interview en allemand).<\/p>\n","protected":false},"excerpt":{"rendered":"

Le monde est en plein milieu de la pand\u00e9mie de Corona et met au d\u00e9fi l’\u00e9conomie et la soci\u00e9t\u00e9. Cela a n\u00e9cessairement un impact sur le marketing et la gestion des marques. \u00a0La question de la durabilit\u00e9 des marques et des entreprises se pose. ESCH. The Brand Consultants ont essay\u00e9 d\u2019\u00e9lucider cette question en coop\u00e9ration […]<\/p>\n","protected":false},"author":5,"featured_media":8397,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[466],"tags":[],"class_list":["post-8392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fachbeitrag-fr"],"yoast_head":"\nL'impact de la pand\u00e9mie sur le marketing et la gestion des marques - Promarca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/limpact-de-la-pandemie-sur-le-marketing-et-la-gestion-des-marques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'impact de la pand\u00e9mie sur le marketing et la gestion des marques - Promarca\" \/>\n<meta property=\"og:description\" content=\"Le monde est en plein milieu de la pand\u00e9mie de Corona et met au d\u00e9fi l’\u00e9conomie et la soci\u00e9t\u00e9. Cela a n\u00e9cessairement un impact sur le marketing et la gestion des marques. \u00a0La question de la durabilit\u00e9 des marques et des entreprises se pose. ESCH. 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