{"id":7527,"date":"2019-11-13T09:06:23","date_gmt":"2019-11-13T09:06:23","guid":{"rendered":"https:\/\/www.promarca.ch\/?post_type=pressemitteilungen&#038;p=7527"},"modified":"2020-07-01T09:06:40","modified_gmt":"2020-07-01T09:06:40","slug":"closer-to-the-consumer-au-forum-promarca-2019","status":"publish","type":"pressemitteilungen","link":"https:\/\/www.promarca.ch\/fr\/pressemitteilungen\/closer-to-the-consumer-au-forum-promarca-2019\/","title":{"rendered":"\u00ab Closer to the consumer \u00bb au Forum Promarca 2019"},"content":{"rendered":"<p>Le Forum annuel de Promarca s\u2019est tenu \u00e0 Interlaken les 14 et 15 novembre 2019. Il a r\u00e9uni 140 participants qui ont pu se plonger dans les diff\u00e9rentes conf\u00e9rences sur le th\u00e8me \u00ab\u00a0Closer to the consumer\u00a0\u00bb. Les consommateurs utilisent aujourd\u2019hui de nouveaux canaux de communication et consomment d\u2019autres contenus qu\u2019il y a encore dix ans de cela. Cela a modifi\u00e9 \u00e9galement leurs attentes vis-\u00e0-vis des marques ainsi que leur exp\u00e9rience des marques et de la communication des marques. Les entreprises de marque doivent par cons\u00e9quent adopter une strat\u00e9gie multicanal pour \u00eatre plus proches du consommateur. La premi\u00e8re journ\u00e9e du Forum \u00e9tait tout particuli\u00e8rement consacr\u00e9e \u00e0 la nouvelle communication avec le consommateur. La deuxi\u00e8me journ\u00e9e a \u00e9t\u00e9 l\u2019occasion de montrer pourquoi l\u2019avenir appartient non pas aux plus rapides et aux plus forts, mais plut\u00f4t \u00e0 ceux qui ont la plus grande capacit\u00e9 d\u2019adaptation.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-7527","pressemitteilungen","type-pressemitteilungen","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Closer to the consumer \u00bb au Forum Promarca 2019 - Promarca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/pressemitteilungen\/closer-to-the-consumer-au-forum-promarca-2019\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab Closer to the consumer \u00bb au Forum Promarca 2019 - Promarca\" \/>\n<meta property=\"og:description\" content=\"Le Forum annuel de Promarca s\u2019est tenu \u00e0 Interlaken les 14 et 15 novembre 2019. Il a r\u00e9uni 140 participants qui ont pu se plonger dans les diff\u00e9rentes conf\u00e9rences sur le th\u00e8me \u00ab\u00a0Closer to the consumer\u00a0\u00bb. Les consommateurs utilisent aujourd\u2019hui de nouveaux canaux de communication et consomment d\u2019autres contenus qu\u2019il y a encore dix ans [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promarca.ch\/fr\/pressemitteilungen\/closer-to-the-consumer-au-forum-promarca-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Promarca\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-01T09:06:40+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/pressemitteilungen\\\/closer-to-the-consumer-au-forum-promarca-2019\\\/\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/pressemitteilungen\\\/closer-to-the-consumer-au-forum-promarca-2019\\\/\",\"name\":\"\u00ab Closer to the consumer \u00bb au Forum Promarca 2019 - Promarca\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#website\"},\"datePublished\":\"2019-11-13T09:06:23+00:00\",\"dateModified\":\"2020-07-01T09:06:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/pressemitteilungen\\\/closer-to-the-consumer-au-forum-promarca-2019\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/pressemitteilungen\\\/closer-to-the-consumer-au-forum-promarca-2019\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/pressemitteilungen\\\/closer-to-the-consumer-au-forum-promarca-2019\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Medien\",\"item\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/pressemitteilungen\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00ab Closer to the consumer \u00bb au Forum Promarca 2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/\",\"name\":\"Promarca\",\"description\":\"Schweizerischer Markenartikelverband\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00ab Closer to the consumer \u00bb au Forum Promarca 2019 - Promarca","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.promarca.ch\/fr\/pressemitteilungen\/closer-to-the-consumer-au-forum-promarca-2019\/","og_locale":"fr_FR","og_type":"article","og_title":"\u00ab Closer to the consumer \u00bb au Forum Promarca 2019 - Promarca","og_description":"Le Forum annuel de Promarca s\u2019est tenu \u00e0 Interlaken les 14 et 15 novembre 2019. 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