{"id":14386,"date":"2023-07-18T07:46:32","date_gmt":"2023-07-18T07:46:32","guid":{"rendered":"https:\/\/www.promarca.ch\/?post_type=referent&#038;p=14386"},"modified":"2023-08-29T13:18:38","modified_gmt":"2023-08-29T13:18:38","slug":"prof-dr-torsten-tomczak","status":"publish","type":"referent","link":"https:\/\/www.promarca.ch\/fr\/referent\/prof-dr-torsten-tomczak\/","title":{"rendered":"Prof. Torsten Tomczak"},"content":{"rendered":"<p>Torsten Tomczak est professeur de gestion d\u2019entreprise et de marketing \u00e0 l\u2019Universit\u00e9 de Saint-Gall. En\u00a02021, il a fond\u00e9 l\u2019Institut de la mobilit\u00e9 de l\u2019Universit\u00e9 de Saint-Gall avec les professeurs Andreas Herrmann et Wolfgang Jenewein. Il est en outre directeur du Centre d\u2019innovation de l\u2019Universit\u00e9 de Saint-Gall et pr\u00e9sident du comit\u00e9 directeur de l\u2019Institut de gestion technologique. Sur sa liste de publications figurent plus de 30\u00a0livres et plus de 350\u00a0articles traitant des domaines du marketing, du comportement du consommateur, des marques et de l\u2019innovation. Torsten Tomczak a re\u00e7u le prix Credit Suisse Award for Best Teaching, d\u00e9cern\u00e9 par l\u2019association des \u00e9tudiantes et \u00e9tudiants de l\u2019Universit\u00e9 de Saint-Gall, et le prix de mentorat de cette derni\u00e8re. La facult\u00e9 des sciences \u00e9conomiques de l\u2019Universit\u00e9 de Lucerne lui a remis un doctorat <em>honoris causa<\/em> en\u00a02019. Depuis\u00a02021, il produit le podcast <em>Dirty Deeds Done Well<\/em>, d\u00e9di\u00e9 au marketing, en collaboration avec Hannah Leimert et Marcus Sch\u00f6gel.<\/p>\n","protected":false},"featured_media":14438,"template":"","class_list":["post-14386","referent","type-referent","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prof. Torsten Tomczak - Promarca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/referent\/prof-dr-torsten-tomczak\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prof. Torsten Tomczak - Promarca\" \/>\n<meta property=\"og:description\" content=\"Torsten Tomczak est professeur de gestion d\u2019entreprise et de marketing \u00e0 l\u2019Universit\u00e9 de Saint-Gall. 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Il est en outre directeur du Centre d\u2019innovation de l\u2019Universit\u00e9 de Saint-Gall et pr\u00e9sident du comit\u00e9 directeur de l\u2019Institut de gestion [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promarca.ch\/fr\/referent\/prof-dr-torsten-tomczak\/\" \/>\n<meta property=\"og:site_name\" content=\"Promarca\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-29T13:18:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promarca.ch\/wp-content\/uploads\/2023\/07\/Torsten-Tomczak-2016-scaled-e1690287703506.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1706\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/referent\\\/prof-dr-torsten-tomczak\\\/\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/referent\\\/prof-dr-torsten-tomczak\\\/\",\"name\":\"Prof. Torsten Tomczak - Promarca\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/referent\\\/prof-dr-torsten-tomczak\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/referent\\\/prof-dr-torsten-tomczak\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Torsten-Tomczak-2016-scaled-e1690287703506.jpg\",\"datePublished\":\"2023-07-18T07:46:32+00:00\",\"dateModified\":\"2023-08-29T13:18:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/referent\\\/prof-dr-torsten-tomczak\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/referent\\\/prof-dr-torsten-tomczak\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/referent\\\/prof-dr-torsten-tomczak\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Torsten-Tomczak-2016-scaled-e1690287703506.jpg\",\"contentUrl\":\"https:\\\/\\\/www.promarca.ch\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Torsten-Tomczak-2016-scaled-e1690287703506.jpg\",\"width\":1706,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/referent\\\/prof-dr-torsten-tomczak\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Referenten\",\"item\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/referent\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Prof. Torsten Tomczak\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/\",\"name\":\"Promarca\",\"description\":\"Schweizerischer Markenartikelverband\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.promarca.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Prof. Torsten Tomczak - Promarca","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.promarca.ch\/fr\/referent\/prof-dr-torsten-tomczak\/","og_locale":"fr_FR","og_type":"article","og_title":"Prof. Torsten Tomczak - Promarca","og_description":"Torsten Tomczak est professeur de gestion d\u2019entreprise et de marketing \u00e0 l\u2019Universit\u00e9 de Saint-Gall. 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