{"id":18635,"date":"2025-09-05T15:24:59","date_gmt":"2025-09-05T15:24:59","guid":{"rendered":"https:\/\/www.promarca.ch\/referent\/barbara-castegnaro\/"},"modified":"2026-03-17T09:49:18","modified_gmt":"2026-03-17T09:49:18","slug":"barbara-castegnaro","status":"publish","type":"referent","link":"https:\/\/www.promarca.ch\/fr\/referent\/barbara-castegnaro\/","title":{"rendered":"Barbara Castegnaro"},"content":{"rendered":"<p>Barbara Castegnaro est directrice de l\u2019Union suisse de l\u2019article de marque Promarca depuis le 1<sup>er<\/sup>\u00a0janvier\u00a02025. Elle a \u00e0 son actif plusieurs postes de direction dans des entreprises leaders de l\u2019industrie des biens de consommation et du luxe. Derni\u00e8rement Senior Vice President Brand\u00a0&amp; Customer Experience chez Miele, elle \u00e9tait responsable de la gestion globale de la marque ainsi que du marketing pour la r\u00e9gion DACH. Auparavant, elle a dirig\u00e9 les activit\u00e9s de Mo\u00ebt Hennessy Suisse (LVMH) en tant que Managing Director. Elle a par ailleurs occup\u00e9 diff\u00e9rentes fonctions dans les domaines du marketing et de la vente chez Lindt\u00a0&amp; Spr\u00fcngli en Suisse, en France, en Italie et \u00e0 l\u2019international, ainsi que chez Wander. En sa qualit\u00e9 de porte-parole engag\u00e9e de marques fortes, Barbara Castegnaro met ses vastes comp\u00e9tences sectorielles \u00e0 contribution pour renforcer le dialogue entre l\u2019industrie, le commerce et les autorit\u00e9s et garantir durablement la pertinence des marques.<\/p>\n","protected":false},"featured_media":18542,"template":"","class_list":["post-18635","referent","type-referent","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barbara Castegnaro - Promarca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/referent\/barbara-castegnaro\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barbara Castegnaro - Promarca\" \/>\n<meta property=\"og:description\" content=\"Barbara Castegnaro est directrice de l\u2019Union suisse de l\u2019article de marque Promarca depuis le 1er\u00a0janvier\u00a02025. 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