{"id":20883,"date":"2026-09-08T07:58:32","date_gmt":"2026-09-08T07:58:32","guid":{"rendered":"https:\/\/www.promarca.ch\/?post_type=referent&#038;p=20883"},"modified":"2026-09-17T08:36:09","modified_gmt":"2026-09-17T08:36:09","slug":"marc-glaeser","status":"publish","type":"referent","link":"https:\/\/www.promarca.ch\/fr\/referent\/marc-glaeser\/","title":{"rendered":"Marc Gl\u00e4ser"},"content":{"rendered":"<p>Marc Gl\u00e4ser est CEO et copropri\u00e9taire de St\u00f6ckli Swiss Sports\u00a0SA depuis 2014. En tant que premier CEO externe, il a restructur\u00e9 et transform\u00e9 cette marque ancr\u00e9e dans la tradition pour en faire une marque haut de gamme au succ\u00e8s international. St\u00f6ckli se rapproche chaque ann\u00e9e de son ambitieuse vision\u00a0: \u00ab\u00a0Devenir la meilleure marque de ski au monde.\u00a0\u00bb Sous la direction de Marc Gl\u00e4ser, les ventes ont plus que doubl\u00e9 et la part des exportations est pass\u00e9e de 30\u00a0% \u00e0 70\u00a0%.<\/p>\n<p>Auparavant, il a dirig\u00e9 la marque horlog\u00e8re Maurice Lacroix et occup\u00e9 des fonctions dirigeantes chez Unilever et Feldschl\u00f6sschen. Depuis 2023, il est membre du conseil d\u2019administration de la Banque cantonale de Lucerne, cot\u00e9e en bourse, du conseil de fondation de la Soci\u00e9t\u00e9 suisse pour le marketing (Gesellschaft f\u00fcr Marketing, GfM), du comit\u00e9 de la Chambre de commerce et d\u2019industrie de Suisse centrale et du comit\u00e9 consultatif de la HSG Executive School. En 2023, St\u00f6ckli a re\u00e7u le prestigieux Prix du marketing de la GfM et, en 2025, Marc Gl\u00e4ser a obtenu le Marketing Thought Leader Award.<\/p>\n<p>Marc Gl\u00e4ser a \u00e9tudi\u00e9 l\u2019\u00e9conomie d\u2019entreprise \u00e0 l\u2019Universit\u00e9 de St-Gall (HSG), avec une sp\u00e9cialisation en finance et comptabilit\u00e9.<\/p>\n","protected":false},"featured_media":20847,"template":"","class_list":["post-20883","referent","type-referent","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marc Gl\u00e4ser - Promarca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/referent\/marc-glaeser\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marc Gl\u00e4ser - Promarca\" \/>\n<meta property=\"og:description\" content=\"Marc Gl\u00e4ser est CEO et copropri\u00e9taire de St\u00f6ckli Swiss Sports\u00a0SA depuis 2014. 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