{"id":20884,"date":"2026-09-08T07:58:51","date_gmt":"2026-09-08T07:58:51","guid":{"rendered":"https:\/\/www.promarca.ch\/?post_type=referent&#038;p=20884"},"modified":"2026-09-17T08:36:43","modified_gmt":"2026-09-17T08:36:43","slug":"andre-hefti","status":"publish","type":"referent","link":"https:\/\/www.promarca.ch\/fr\/referent\/andre-hefti\/","title":{"rendered":"Andr\u00e9 Hefti"},"content":{"rendered":"<p>Andr\u00e9 Hefti est Chief Marketing Officer et Deputy CEO de Suisse Tourisme. Depuis 2018, il est responsable de la gestion globale de la marque et du marketing pour la destination touristique suisse et fait progresser le d\u00e9veloppement strat\u00e9gique et num\u00e9rique de l\u2019organisation. Auparavant, il a occup\u00e9 pendant 15\u00a0ans des postes internationaux en marketing et vente dans l\u2019industrie des biens de consommation, derni\u00e8rement chez Nestl\u00e9. Il s\u2019int\u00e9resse \u00e0 la mani\u00e8re dont les grandes marques traversent les ann\u00e9es en restant pertinentes et poursuivent leur d\u00e9veloppement continu. Pour ce faire, il mise sur des id\u00e9es percutantes et sur la force que constitue une bonne collaboration. Il habite dans le canton de Vaud avec sa femme et leurs trois enfants.<\/p>\n","protected":false},"featured_media":20855,"template":"","class_list":["post-20884","referent","type-referent","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Andr\u00e9 Hefti - Promarca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promarca.ch\/fr\/referent\/andre-hefti\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Andr\u00e9 Hefti - Promarca\" \/>\n<meta property=\"og:description\" content=\"Andr\u00e9 Hefti est Chief Marketing Officer et Deputy CEO de Suisse Tourisme. 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