{"id":8151,"date":"2020-07-03T13:39:35","date_gmt":"2020-07-03T13:39:35","guid":{"rendered":"https:\/\/www.promarca.ch\/?post_type=referent&#038;p=8151"},"modified":"2020-08-25T13:53:29","modified_gmt":"2020-08-25T13:53:29","slug":"urs-p-odermatt-2","status":"publish","type":"referent","link":"https:\/\/www.promarca.ch\/fr\/referent\/urs-p-odermatt-2\/","title":{"rendered":"Urs P. Odermatt"},"content":{"rendered":"<p>Depuis plusieurs ann\u00e9es, Urs Odermatt dirige la division Cosm\u00e9tique Active de L\u2019Or\u00e9al en Suisse. \u00c0 ses yeux, l\u2019\u00e9volution permanente des besoins des consommateurs, les marques innovantes dot\u00e9es de nouveaux mod\u00e8les d\u2019affaires, le durcissement de la concurrence et l\u2019essor fulgurant de la num\u00e9risation sont, chaque jour, autant de nouveaux d\u00e9fis \u00e0 relever avec son \u00e9quipe. Les nouvelles technologies nous permettent de comprendre encore mieux les consommateurs, de nouer un lien encore plus direct avec eux et de leur proposer des exp\u00e9riences in\u00e9dites en mati\u00e8re de beaut\u00e9. Avant de rejoindre L\u2019Or\u00e9al, Urs Odermatt a travaill\u00e9 de longues ann\u00e9es pour Procter &amp; Gamble et Coca-Cola, \u00e0 Londres et \u00e0 Duba\u00ef.<\/p>\n","protected":false},"featured_media":3893,"template":"","class_list":["post-8151","referent","type-referent","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Urs P. 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